 Well, this is an interesting topic on two different levels. One level has to do with what a lot of studies will talk to about behaviors and ideas around entrepreneurship, which can be classified as fear of failure. So this fits into that category in terms of what obstacles do I think may get in the way that will prevent me from being successful. It doesn't mean that it's not legitimate. It's a real fear. It's a real issue. But how do we tackle that? So one way that we've seen be very successful for women around the world is using what's called the Delphi technique. And this is a research methodology, which is based on a panel of experts. So where are you going to get these experts? Well, this is where mentorship comes in. Mentorship literally, I don't think it could be more popular here. It's such a popular topic. And I know it's very popular around the world also. And so to say, here's an area that's, it's a challenge for me. Here's an area which is a goal for me. Here's an area that I'd like to learn a little bit about. And what we found is the magic number is five. So women with five or more mentors have a higher perceptions of self-confidence and success. Now what if that could start to eradicate or do away with some of this fear of failure? It's not the solution, but it's a solution. And then the second thing, which is very tactical, which I've seen done before, is alliances, which can be used as a competitive advantage. So let's say somebody comes in and they just, they do. They blatantly copy your idea. But you have an alliance or a partnership that is viewed as very valuable in your community. And that is the upfront work that you do as a business owner. How are you going to meet those people? Maybe it's through your personal board of advisors, your five mentors. And these do not have to be all women, and frankly, nor should they be. You're going for experts and know-how, not just gender.