 What I know about the Borde Fiat Club is, one, they're creating community, an immense amount of community. And from what I understand, they're creating a game. So there's going to be some sort of game that comes out in 2022. And they're also releasing their own token, which comes out in 2022. And I think the most important part of all of this is these people, these communities, so Borde Fiat Club and others are all rewarding their early members. And so the people that said, yeah, I'm willing to make this crazy bet with you, they're getting free stuff or they're getting first access to the new releases. You know, corporate America has never thanked the first 1000 customers in a meaningful way. What I love is that Borde Ape is doing that in two ways. One, in literally rewarding them with free stuff. And then two, they're promising to deliver, right? They're continuously delivering because they have a dev team and a roadmap that aligns around building community. And these two things are hard to find if you're just, you know, meandering the internet, being like, oh, I'm just going to buy this NFT.