 And I believe in the way that I've also written the books or the way that I approach my work is I'm not saying to people be like me. I'm not saying these are the seven habits of a highly successful person. I'm saying, here's a framework. Here is a way of maybe looking at and thinking about the world. I can bring in a philosophical framework because I believe profoundly that the way you pick up a tool is the way that you will use it in the same way which is the language which we choose to use and the language which we choose not to use, right? And we've...