 what is going on YouTube welcome to a new video so today we're going to be finally doing part two of the not to 100k series I know it's late I do apologize for that I've been out of town all week sorting out some problems with some property I've got a north but that's all sorted now so I can finally record part two for you guys now before we get started I just want to say a massive thank you to everyone who's joined the free Facebook group I think I had seven or eight people join over the last couple of days which is totally awesome if you are interested then first link in the description and hopefully see you guys on the inside now that being said let's get into the video welcome to step two then guys if you haven't seen step one then I'll pop up somewhere in the video in one of the corners make sure you click on that and watch it if you haven't seen it now before we get into step two we're just gonna have a quick recap and just make sure you've got the right things in place before we move on so looking at our list then you can see everything we've covered already and before we go into the next step we want to have chosen our product which we have that is going to be a golf club groove cleaner we've established it's going to be a general store the reason being is we may not pick a winning product first time so being a general store it will allow us to pick loads of different products from loads of different niches and test them all and once we've found a profitable product that's proven we can then scale that off into its completely own store and create a brand from scratch now I've already decided the store name which is going to be discount stoop store the reason I've done this behind scenes is just because I don't want people to get hung up on choosing their name don't spend a week or two weeks delaying taking action just spend up to an hour maximum picking a general name that is going to tell people what you're all about it's not critical and it's not going to be the determined factor to whether you succeed or not so just pick something simple that explains what you're doing and what you're about and that'll be more than enough step one of step two then setting up your Shopify account now when you do sign up you will get free 14-day trial now just so you're aware I have got a link in my video descriptions it is an affiliate link I don't need to think I'm trying to trick you all or pretend that I'm not I do get a kickback from it if you sign up through that link and then go on to purchase a premium plan I do get a kickback just so you all know feel free to use it there's no pressure to use it you can just go directly to Shopify.co.uk and you will still get the free 14-day trial now whether you use the link or not it will take you to Shopify's homepage and what we're going to do is just click on this top right button get started and we'll put in these three details it's all fairly self-explanatory so Jack Kitchener 458 at gmail.com that's also the email if any of you guys have got any questions at all feel free to email me and we're gonna call in our store discount superstore ah store name was that name already is this so if this happens to you just have a play around I usually put the word online just in front of your name again quite a generic term but it still tells people what we're about so that one's available online discount superstore so once you found a name that isn't taking we're gonna go ahead and click create your store we're gonna save that so we don't have to put it in every time wait for this to finish loading once you've done that it's gonna take you to a few series of questions that you have to answer they're all fairly self-explanatory so I'm just gonna go through these quite quickly just for the sake of this video I want to try and keep it as short and as informative as possible so are you already selling we're not I'm not selling products yet do you have something to sell yes have a product it'll be ready what's your current revenue zero dollars I'm just getting started and next so Jack Kitchener street address I'll put my business address in limited Foxby why isn't that filled in Foxby Lane business business park games we're doing now you do have to put phone number in so I'm gonna put this in and then click enter my store so once you put your phone number in and click then to my store this is where it's gonna take you this is your home screen also known as the back end of your store this is where you're gonna do everything in terms of managing your store moving on then step to is adding products the reason we're gonna do this before choosing a theme it's just because when we are choosing and comparing our themes we want to be comparing the different product pages and you can't look at the product page until you've got a product on your store product page is the most important page on our website to begin with our ads are gonna be sending people straight there so when we're looking at themes we want the product page that's gonna be the best so you can add a product through this Shopify back end however we want it linked through an app called Oberlo Oberlo is what we're gonna use to link Shopify to AliExpress and it's gonna allow us to drop ship our products and create our orders and fulfill our orders all through Oberlo so what we're gonna do is click on the app section over here on the left and would you look at that first one on there so if you click on Oberlo it'll take you to the app store and the Oberlo page feel free to watch the video to learn a bit more about it read through the description I think I have reviews at the bottom too but I'm not gonna go through this again I just want to try and keep this video as short as possible and as informed as informative as possible I don't want to bore you guys so feel free to go through that if you want and all we're gonna do is click on the get button over here this is gonna load up and it should come up with the permission screen it does feel free to just carry on and click install app so once you've installed the app then this is where it's gonna take you this is the Oberlo dashboard this is where we're gonna do everything Oberlo related now Oberlo is a great piece of software it bridges the gap between AliExpress and Shopify it's gonna save you so much time in the end so take some time get to know how to use it for the sake of this video in this series I don't want the videos to be too long so I'm not gonna be going too much into depth if you do want me to do a video purely and Oberlo then I'm happy to do so let me know comment below that being said then we're gonna add our first product now there's a number of ways to do this the best way to do it is through the Chrome extension so if you haven't got it then just head over to Google and put in Oberlo Chrome extension it will be the top one hopefully this is what it's gonna look like just make sure you add it to Chrome it's just gonna make importing products so much easier which is what we're gonna do next so once you've got that installed then we'll go to Ali Express find your product from the supplier you want to buy it from which we've both decided to buy orders and we're gonna go with the supplier with the most orders if you've seen the first part of the series then you know we've already picked both of these so what we're gonna do is click on this little icon here and we should get a little pop-up there we go product imported successfully so if we head back to Oberlo if you head on this second one here it also creates a submenu I'm gonna click on import list and it should be there waiting for us to this so what we're gonna do here now then is create our product page through Oberlo and once we've done that we're gonna click import to store and that's gonna create the product listing within our Shopify backend so first thing first then change title we're gonna keep this simple and straight to the point so it's a golf club roof cleanup collections we haven't created any product collections yet so we'll leave that blank type and tags so what this is gonna do what this means is when people if you have a search bar on your website and people put in search certain keyword sorry then this will bring up this product so someone search so we want to put golf in both of these so if anyone searches the words golf it's gonna bring up this product next drop down then description now the amount of people that asked me to look at their Shopify store and then their product descriptions is whatever this is it's not it's just not effective you need to put some thought and some time into this and keep it uniform throughout your store so what I'm gonna do here because I'm lazy is just use the product description that I use on all my stores so find a product feel free to do the same as well guys head over to this site and just copy and paste this if you want to so what we're gonna do is copy and paste it into this box here and then we're gonna adapt it to fit the product so I must have for every golfer this first line then what you want to do is create a problem and a quick solution just so people have something to read very quickly and know exactly what it does so your golf clubs looking tired rusty and no longer spinning the ball this golf club groover will solve that problem so straight away the customer comes on and reads that knows exactly what the product is doing this next bit then it's just an opportunity to go into a bit more detail and perhaps convince the customer even further so buying a new set of clubs every year can be costly and practical I can spell practical buying this groove cleaner can give you the same benefits at a fraction of the cost there's no size guide so we'll leave that design in fact what we'll do here is we'll go back to Aliexpress see what the supplier has put and see if there's anything we can take from this once it loads so here's the features don't copy and paste it make sure you put it in manually otherwise it will use the same font and it just won't you work uniform wise you want your product pages to look slick and uniform throughout your site so we can put dimensions in there in fact what we got here so again delete if they're not appropriate designs three notes so what's the first thing we can put then one two three four five six so six edges to suit all clubs so what I've done then guys is just to try and save a bit of time really I've paused the video and filled this all in just so I didn't want to bore you all and I want to keep this as short as possible I don't want you watching me think about what I need to put hopefully you get the gist of what you need to do just try and create like a need or a want within the customer so just try and put as many features and benefits of your products as possible so as you can see these are the ones I've added next point then no suitable it should be not suitable obviously no problem return to us within 30 days we've got the trust badge down here of the 30-day money-back guarantee so we just want to reinstall that and commit to it more importantly so make sure you keep the trust badges as well they're there for a reason they just create that impression that we're a legit and safe company to buy from now it doesn't we haven't copied and pasted it across and what that is is the shipping times going back to my store these are kept in stock within the UK so I like to advertise that fact because people do like a quick delivery and you don't want to shy away from this either you want to keep customers completely you want to be completely upfront with them and honest about what your shipping time is because the last thing you want is people charge doing chargebacks and PayPal disputes so I usually put this at the bottom of the page just so it's the last thing that they read so it's fresh in their minds and then they can't argue the fact that you were dishonest about how long it's going to arrive so I just put usually something along the lines of shipping method is e-pack it and shipping time is two to four weeks and that's that guys that is your product page moving on then we've got our variants and then guys will get our variants page so this is where we can edit the details of a variant individually can be very handy if you've got a product that's got loads and loads of variants and we've only got six I'll just run through the columns very quickly then so obviously we've got the images for the different variants this is a skew now unless you're stuck in the arms yourself and you get and you come quite a large company then ignore that it's not relevant at this point color now this is what will be visible when listed on your site so just make sure these match the images and that they uniform next then cost now just be aware this is the cost of the product on Ali express but it doesn't include the shipping cost now you've got two columns here for price this is if you want to run a sale you're compared at prices what the sale price is going to be we're not going to start with the sale price just yet so we're just going to put all prices to a new value of and we're going to start with 1499 on this product because we're not running the sale just leave that as it is it's not important moving on to images then now as you can see some of the images have like a green board around and with a tick whatever ones you leave ticked are what are going to be imported to your store so I usually does quite a good job of picking the most relevant images but just go through have a quick scan and just make sure you include the images that you want to so this is quite a good image is immature because it shows the product in use shows what people have to do to use it this is quite good because it shows the size these aren't relevant so we shouldn't include these and that is our product details completed on iBloose the next thing we're going to do is click on import to store and once you see the green tick then it's done depending on the how many variants you've got it might take a bit longer and now what we're going to do is head over to our back end click on products and hopefully we should see it listed here so once your products page has loaded then this is what you're going to see this is where all your products will be listed so what we're going to do is just click on the product to make sure everything's imported over correctly just quicker have a quick scan through make sure everything looks like it should be and what we're going to do is just check the order of the images because depending on what images in this box here that's the image that the customer is going to see if they're looking at like a list of products or a collection of products it's also going to be the first image on the screen when that product page opens so depending on what you want it to be you can just click and drag and put the right image in the place so I'm a fan of this image straight away someone looking at can see what the tool is and what it does so I'll probably have that as the main image and once you've satisfied yourself we can go ahead and move on to the next step which is choosing a theme choosing a theme then now a couple of things to consider here just keep it simple you want something that's clean crisp and effective you don't have to dish out on an expensive premium theme free ones are more than adequate you also want to be looking at the product pages more than anything there that that's the first page your customer is going to see so that's the one that we need to get right more important than any other so what we're going to do is click on customize theme you can also get there by clicking on online store and it'll be the first drop down here on the left the standard theme that everyone starts with is debut you can change this by clicking on exploring free themes this will open this drop box and as you can see it gives you like an overview of the different themes but before we even consider another one we're just going to check out the standard one so we're going to click on customize and this is going to take us to our theme editor this is where we can change things like size of text size of images different color schemes just things like that now I could spend hours explaining every button but there's not enough time you guys will probably get bored so I'm only going to show you the mere basics that you need to be doing so these icons at the top then what they're used for is switching between a mobile desktop view now it's important that we get the product page right for both platforms because at this point we don't know where our customers are we don't know what they're using so we'll use this to check out the product page on both we'll start on desktop and as you can see because we've already preloaded a product we can already see what it's going to look like on our website so if we click on that it should take us to our product page and this is what our product page is going to look like to me it looks very good from the offset we've got that main image that we spoke about earlier straight away you can see the title the price we've got the drop-down for the different color and the other car button straight away the customer can see everything they need to so to me that's a very fed effective product page I'm very happy with that the only thing I probably would change is the other car button I'd have it a brighter color just so the it attracts the attention of the customer more so what we're going to do is head over to theme settings colors as you can see buttons and if we change this it should change the color of it it does so we have blue that's quite a nice bright and soft vibrant color it's going to attract the attention but at the same time it's not too harsh to make the product page look ugly we'll click save to make sure that saves the changes now we want to make sure it looks good on the desktop view as well on the mobile view sorry so we'll click on this little icon here have a quick scroll down see what things look like and to me again it's very clean and crisp and effective so I'm more than happy with using the debut theme there is actually one more thing as well that I like to check and that is what happens when you click the add to cart button and it takes a straight to carts that's a great thing to me some people say differently but personally I want to check out process just to be as quick as possible we live in a world where people get distracted so easily now and there's just so many different distractions on their phone their family the friends texting what's happening so my personal opinion is just make it as easy and quick as possible for the customer to check out and that's what you need to do feel free to have a look around the different themes and perhaps pick one that you prefer yourself but just remember keep it simple keep it plain and most importantly just keep it easy to navigate and pleasing to the eye so that being said then moving on extra pages you need and this is your pages like your that you'll usually see down here in the end menu so you're about us you contact us returns probably privacy statement terms of service now how do we create these so we'll click on this little icon here that should bring us back to our homepage and if you click on your online store it's going to create this drop down here and what we're going to do is go on pages so the pages we're going to create then about us and FAQ pages now it's important we do these for social proof reasons people aren't going to know who we are they're going to go look into answers and ways of convinced not convincing themselves but just satisfying themselves that we're a legit and safe company so click on that page title of the page then about us and then this is where we're going to put information now again save a bit of time so you guys haven't got watching me type out I'm just going to take it from an existing store feel free to copy and paste it across yourselves but again just make sure you adjust it to make it relevant to your site so put that in there I won't bother changing any of that for now click save and then that's created our page we'll go back and create an FAQ page and again we'll take that from this one at the top copy and paste it in there let's save and now what we need to do is make sure these show up in our store so if we head over to the left and click on navigation and this is where we choose what pages show up on our site so we want both of those to be in the photo menu which is which is this section at the bottom here so we click on photo menu we can click add menu item it's going to be the about us we're on a certain page and about us click add we also want to add the FAQ there too name FAQ pages FAQ add click save and now what we can do is test to make sure that they have actually shown up so if you click on this little icon here that's going to take us to like a preview of our store and if we scroll down to the bottom and there we are about us and FAQ now there are three other pages that we need to create and that is our terms of service refund policy and privacy policy so what we're going to do is head over to pages click our page and then if you right click on settings and put open a new tab because what we're going to do is Jen shop file let you generate three copies of these and then we need to copy and paste them across so head on to your settings and then if I believe it's on check out scroll right to the bottom generate sample refund policy control a copy head back to our pages this is our refund policy copy and paste it in there and click save and our next one is privacy policy generate sample make sure the details that you put in at the beginning are correct when you do this because when you generate them it adds details automatically for you so just make sure they're correct at the time privacy policy save and then the last one page which is our terms of service click save on that and that should create all those three and then again we need to do the same thing and make sure they're visible that people can see them and click on them if they need to so we'll go back to navigation I'll have these in the footer menu as well add menu item terms of service pages wise and that loaded pages strange we'll do refund policy first then maybe it hasn't loaded yet refund policy at that privacy statement was it privacy policy now why hasn't our terms of service loaded pages there we go terms of service add those and now I've got all three click save and now if we go back to our site preview and click refresh and there we are all of those added so as for extra pages that's all you need at this point so we'll move swiftly on which is choosing your apps choosing apps for your store then guys now I've done a video of the ones that I use however as this is a beginner's series then these are the ones that you need to be using from day one as a minimum product reviews and product upsell product reviews is developed by Shopify so it integrates you store very well it's self-explanatory it's just a way of displaying product reviews on your product page now obviously the more good reviews you've got the better chance you have of people purchasing that social proof will be higher and people will be more satisfied satisfied that we're legit and that the products is a good one so make sure you install that product upsell also I've done a video on this which goes into a bit more detail but to put it simple it's a way of increasing your average order value overnight which is in turn is going to make us more money so make sure we check them out on the Shopify App Store I'm not going to go into detail show you guys how to install them I've already showed you how to install over low they're both very easy to do but of course any questions then let me know and I can help you out moving on then product descriptions we've been through that logos and branding now it's up to you guys whether you want to use a proper logo or not if you're just getting started and you've not got a massive budget then just simple text of the name of your store is more than adequate that's all I start with and then as you start to build your brand or build the size of your company then you can pay someone to make a logo for you but like I said if you've not got massive budget just stick with the name of your store in the basic fun now if we go back to our store and as you can see there's these bits here which are blank that need images now I don't recommend going on to Google and searching for images on there and copy and pasting them just a couple of reasons really number one being the quality might not be great if you have to download them and then upload them on to your store and number two just for copyright reasons now the place I go which is completely free where you get good high quality images is this website here is burst.shopify.com it's by Shopify themselves and all the images are free they're usually quite large as well so they're high resolution high quality so we're in we've got a golf products for example so we put golf in here there's only one photo for golf but we could click on high resolution you have to create an account by giving your email but it's completely free so that's added it to our downloads now so guys once we've downloaded our images then we need to add them to our store and how do we do this so head over to the theme section under the online store menu and we click on customize this is obviously gonna load up our theme editor and now let's say we want to put the image at the top in this first section here so we head over to our sections drop-down menu and as you can see the sections are listed in order so click on the section we click select image and now I've already pre-uploaded this image just because it took forever to upload it I didn't realize how big the image was so I've pre-uploaded it just so I didn't have to watch it upload in now what you can also do is click on free images and you can browse the images that way as well I usually find using the actual website and download them is a bit quicker and you and it also means you can keep the original file should you want to do any editing yourself but again it's completely at your discretion whichever you prefer so that's the image we're going with then and then what's good as well is that you can change the text so we can put the head in as golf groove cleaner overlay text so this could be a little bit about the product so bring your club heads back to new and then we can create buttons to take people to the product page we could be view view now then the button link click on products and the product that we want and already our stores taking shape is looking a million times better people who end up on the homepage for whatever reason we can draw their attention to the product that we want and the product page is then only one click away so as always make sure you click the save button just so you don't lose any changes or head back to the homepage and these sections here I'm not going to show you how to do these as it all works in the same way so the section name is there image with text image with text you can select the image that you want to use quick select and it really is that simple again any questions at all then I can come back and revisit this but hopefully you guys get the gist the feeling of what you need to do here as I said at the beginning the most important page is the product page as that's the page customers gonna be going straight to and that's the basics for store creation now I apologize in advance for all the chocolate changing in scenes I know there's been quite a few when watching it back I like to edit out if I find I start blabbing on about things that aren't important then I usually want to edit out just because I want to keep the video as short as possible whilst at the same time as informative as possible if if I'm talking about something then it's for a reason so if I find myself blabbing on about something then I'm just gonna edit out now the last point here is time to make some money that's all gonna be in step 3 where we cover advertising it's gonna be Facebook ads campaign objectives how to do your targets in how to set your ads up how to say add copy up just all that good stuff so if you're still watching then thank you very much step 3 will be coming soon we said five likes on the previous video and I believe it's at 16 now which is absolutely awesome so if we can get 10 likes on this one then step 3 will be on the way make sure we check out links in description there's some helpful stuff there especially if you are starting out so check that out make sure you hit the subscribe button and see you