 Pow, what's up everybody once again it's Frank and Sean and I got a very special guest for you guys. It is Gens the Guru. He is a digital marketing guru. You probably know him from Instagram. He has a lot of advice that he's giving in marketing, it's particularly for musicians. Now this conversation though is a snippet from an interview that I have upcoming with him on diverse music, diverse musicians and he has a take that I really think you guys should listen to. They might just be a new artist so like no situation I don't need no money I just might happen to see you we're out somewhere or whatever not kind of guide them or check in some of their campaign data and I'm like yo man you might want to reconsider some things. I like I haven't even heard your music yet necessarily. This response you might want to think about it or at least go back in the lab a little bit anyway. It's the thing about artists is they take their process very very personal and yo you have the easiest job in the world. All you have to do is create, you know what I mean just create. So it don't matter if somebody says this song is garbage. Cool you can go out there and create five more you know what I'm saying. So create, create, create, get better you know what I'm saying and don't take nothing you hear personal that's just what the marketplace is telling you you know what I'm saying and they're going to tell you what they like from you it's just will you be willing to listen whatever. And another thing to you guys too when you have something that's working for you right don't decide to do something different yo you know what I'm saying lots of times artists will see success in somewhere whatever and instead of staying here and doing it consistently to build momentum they'll go oh that was great I like that feeling right there but let me do something completely different you know what I'm saying complete opposite of what I did here you know what I'm saying. That's the biggest problem I have right now talking to people who are so hell bent on this whole diversity train like oh I'm diverse first of all I have to clear that noise most people aren't really as diverse as they say when the artist was successful and but two like if you're starting from ground zero that diversity isn't going to allow you to build a foundation. Man it's a lie right it's a super lie at the end of the day and I got a few videos I talked about this on the grand right you're only talking to a select group of people yo you know what I mean so identify who exactly your message is tell it for whatever and once you do that everything will be easy for you it's going to be like certain artists you notice that yo like it's very easy for them to come up with bars verses whatever freestyles whatever because they know exactly what they're talking to whatever you know what I mean a lot of you guys out here still in the park where you know you're amateur in this thing so you're imitating what you're seeing out there you feel like you got to talk about this you got to do that no find out exactly who you are and who your message is telling her to whatever and everything will be easy for you guys you're not diverse no one who's successful in this thing had is talking to everybody they're talking to a select group of people and in those select group of people are going out into the world and telling other people check this guy out whatever you know I'm saying you got to have your core fan base man you know what I mean you got to have that you can be diverse and different might be multi-talented be able to touch on different things but in terms of what you did and this is part of things you have to take with that group and I always say if you have trouble coming up with new content ideas then you probably don't have a good handle on what your brand and voice is in the first place you know I just made a video about that the other day brand identity yeah yeah it's a like if you're because I was having conversations with my new like if you're wishy-washy because you have no brand identity yeah it's so true you know man yeah you don't know you're talking about so yo that's how you see certain artists where one a week they sound like a little way and next week they sound like little pump next week they sound like you know saying they sound like Takashi next week they sound like the blue face whatever blue faces came out we're about to have blue face cones whatever because all they doing is what they see out here moving because they have no brand identity don't know who they're speaking to you know saying they just riding away yeah all right again that's a snippet from an interview that will be dropping pretty soon I'll put the link to that full interview in the description below so if you're watching this after the full interview ends up dropping that link will then become active but other than that let's really think about this whole diverse music thing I've said it again and again and typically I advise against it just think about it this way right if somebody is a fan of this style of music but then you also have a song that's this style of music and then you have another song that is this style of music so you have these three different songs and the all maybe some form of hitting their own respective category but what if I'm a fan of this and I hate these two right then now in my mind you're a one-hit wonder it doesn't matter if these are hits in their own categories they're a one hit one you're a one-hit wonder to those particular fans so therefore you don't necessarily have fans of your music you good I'm saying you have a fan of individual songs you're splitting this up particularly when you're coming from ground zero you need to be focused on giving value to the fans it needs to be more our focus and giving them value so they have time to convert for to a fan versus saying I'm so awesome I can do these all these things you're supposed to love me because being a music person or I'm a being an artist really when it comes to being in the entertainment industry means you're of service you have to serve fans for them to then become fans of you now another thing to think about is this a lot of these artists that get called diverse are less diverse when we talk about really different types of music and more so stylistically diverse in one category yes hip-hop R&B maybe a trap soul sound a rap pretty good like even Tory Lane's isn't greatly diverse in a wide spectrum all of his music might be diverse in terms of he can sing he can rap and he can do you know slight slightly different styles and everything and it's not that he can't do other stuff but the type of stuff he puts out into the marketplace is still stuff where if you like this you probably like that too maybe not as much but you're still already pretty warmed up and it's a higher likelihood it's a lot of overlap and that's when you can kind of be successful and be a sense of a diverse artist versus being truly diverse when you're touching on things that don't have any fan overlap now of course I always would like to know what you guys think in the comment section below now I mean maybe there's an artist that you think really pushes against this idea and maybe they did find success but maybe you haven't realized that at the end of the day these people are still very few and far between and did they have a situation behind them like marketing resources and things like that because coming from ground zero especially as an indie artist is difficult and you need to use your resources wisely versus spreading them then across a lot of different fan bases as always if you liked this video go ahead and like button if you like it might as well share it and if you're not subscribed you know what to do hit that subscribe