 All right. So we've got lots to talk about here, but let's start with first impressions. Dave, hot takes from the from the keynote and or state of the union today. You know, first, I'd say so it was so rich, so much to absorb. I've watched so many keynotes over the years and this was an incredible keynote. The it started weird to me like I felt like I was on mushrooms or something. Just it was like a psychedelic, weird, odd, open. I there were a few things that I really, really loved. I know we're going to talk, you know, in detail about all this stuff. But I loved the new the safari redesign was super interesting to me. I'm a fan of efficient design and they clearly somebody got it in their heads that we're really going to try to make the most of the screen real state. All that stuff, we'll talk about it. Does the OCR stuff they're doing, the optical character recognition of, you know, you put up an image and then it grabs the text and then you can click on the text and selected all that good stuff. The thing I forget what it's called, but where you can universal, whatever, where you can just use your keyboard and your mouse and use it on your Mac, use it on your iPad without any extra setup. Wow. Yeah, that's continuity on another level. But, John, what's your hot take here? The two things that occurred to me when I watched the keynote. So number one, they sure locked a whole bunch of people with this one. For those that are recognized, sure lock was a piece of software in the early days of the Mac that did search and it did it well. And then Apple decided to add search to the OS. So they basically, you know, kick these people in the, you know, they were like, sorry, guys, but we want to put this in the OS. So too bad for you. But in this case, for example, one thing they jumped out at me is that they announced AirPlay to the Mac. We had a listener literally like two weeks ago say, how do I do this? And there is a third party product that will allow this. Well, they kind of got sure lock because Apple now has it for free. And they got to pay for their product. So.