 We got to get this right 80% of the time. We talk a lot about 80-20. If we're in that 80% of the time, we're catching these emotional bids, we're responding with that attention, that acceptance, that appreciation, we're killing it. That is an amazing percentage, considering that when we do video work, in 90 seconds, the guys will pick out zero. And I say, you find one emotional bid in that first 90 seconds, and you respond to it, you've just gassed the car. This conversation is going. This person is excited to be more vulnerable, and all of a sudden, you're going to fall into that not small talk that everyone dreads, but that medium to large talk where everyone is now sharing their emotional side, not just their...