 Would you rather pay $650 or $66 for a smart phone? Simple! With the Appalachian Advantage plan, pay less upfront and then just a few dollars more every month. Better service, bigger savings. That's today's Appalachian Wireless. Upcycling, one of this year's fastest growing lifestyle trends, has finally made its way to Pikeville. Wednesday we spoke with local business owner Jasmine Mead about her new clothing boutique, Upcycled, and the changes she hopes it will inspire throughout our area. So it's Upcycled. It's geared towards upcycling already existing materials instead of using new materials. That way it reduces that textile waste and the economic impact that you usually see with fashion and specifically fast fashion choices. For those unfamiliar with the term upcycling, Jasmine explains that the trend entails a full process for repurposing previously owned clothing items as opposed to simply resailing them as they were. So what I do is I will source secondhand pre-loved different types of fabrics, textiles, apparel, anything that isn't being made new and then I take it myself and will distress, maybe add some lace, maybe embroider someone's name on it to kind of give it that second life. The majority of the apparel products in the store right now, I do myself. But we currently have, I have an artist on display so we've got some of her cards, magnets, pens, stuff like that, and then tomorrow I have two more that are going to be coming in and setting up so I'm going to have a gentleman who makes candles so he's going to be setting some of that up in here. And then I have a girl who makes handmade jewelry. So we're really excited about that. They also have philanthropic missions that I appreciate and enjoy that we get to support. Jasmine also hopes to take advantage of the power of social media marketing as well as current technology to help her customers explore her products and keep up with her business as it grows. You may see some online portals with QR codes associated with app-cycled either on the building, on stickers, on flyers, bag stuffers, all you have to do for those is take your smartphone and point the camera at it. That will pull up my link tree. And from there you can either shop directly from the website. You can join our VIP Facebook group, which is where all the announcements go before they head out to anyone else. And you can also follow us on Instagram, check out the stories. Every now and then I'll post special discounts on there. So if you ever see a QR code, just go ahead and scan it and join us on all of the sources that'll pop up. For their grand opening, Jasmine has reached out to other local businesses and artists for their help with ensuring her customers are able to make the most of their first experience with app-cycled. So the grand opening on October 16th, we're going to be having some discounts, giveaways, Mount Music Exchange is going to be providing some live entertainment for us. We're going to have some snacks and beverages. So be on the lookout for that. Come in and stop and see us and put your name in some raffles. Be able to win some beauty products, some store credit here, and hopefully some other things from some other local businesses. For Mountain Top News, I'm Joshua Sloan.