 So it's totally natural to go into a new market or a new niche and look at what the competition is doing and just be completely intimidating. And for that reason, for the most part I try not to look at the competition honestly, I try to just focus on customers. But every couple of months I'll have to get on Facebook from another browser or something like that and I'll accidentally see the news feed. And all of a sudden I see dozens of competing offers and they all look amazing and all of a sudden I start to get anxiety and freak out and think that I'm going out of business. That I remember, I haven't paid attention to these competitors at all and I'm doing just fine.