 Hey, Maxwell here back from apartment therapy with another maker tour today We're in Newark, New Jersey in the building of the Schiffman mattress company. It's been here since 1893 over a hundred years In the exact same building making mattresses the same same way was the mattress industry changing then in the 60s Yes, to some extent the start of the change most mattress companies used cotton They had a good end of spring some of them had eight-way hand-tied box springs two-sided Boxing so that was the industry at the time when I walked in here 30 years ago And I saw how they were making their product with the amount of cotton the quality of the cotton the hand-tuffing The box spring which was absolutely amazing Everything they did was better than Stearns of Forrester, which was in my mind the best product in the industry and six weeks later I own the company my son came into business nine years later six years after that. He became president of the company All right, so tell us where does a mattress begin its life? Well, the process begins where the cotton manufacturing is so we bring in very large bales of cotton 600 800 pound bales of cotton then the cotton goes on to a spring So the base part of a mattress starts with a spring Yeah, and then gets layered with cotton from there and then other materials So we put a lot more into a mattress than any other manufacturer What happens is you layer all those materials and then a tape-edge machine will actually sew the border to the top panel And that's how you close a mattress. That's when it starts to look like a mattress Okay, it goes to hand-tuffting and when it goes into the hand-tuffting area Then it gets locked down into place and starts to look like an even surface of a mattress Where do you sell your mattresses our mattresses are sold at department stores like Bloomingdales The starting mattress advertised by Macy's or sleep shops is $2.99 in queen That's its first set. The product was $2.99 in 1963 How can that be? Because the product is not the same product You're now getting a one-sided mattress with polyfoam. The product in 1963 was a two-sided mattress with cotton on a box spring So all I've done is just taken everything out of the mattress and box spring to have enough money to satisfy the stock holds And to get the advertised dollars We put a lot more into a mattress than any other manufacturer and that's kind of our philosophy Our philosophy is to build the finest handmade mattress and box spring in the world And the only way to do that is with the best materials and the best techniques to lock them together in college I studied business and everything I studied I relate back to you know How would dad do that if you're gonna be in any industry you want to be with a company that has the finest quality product And so it was a no-brainer for me to enter the business