 Remember, things take a while to adopt and so you can be early to something and it'll take you a while to get the benefit that you want. Crypto is very volatile. I still believe in crypto. It's just a volatile thing. You're going to have to have the personality trait that can handle insane volatility. Bitcoin was at 68,000 and like pops down to 19,000, 18,000. A lot of people can't handle that. You know what I'm saying? A lot of people can't handle the volatility, so you have to be able to deal with that. And also crypto is relatively easy to build competitors, so you have an inundation of different brands, which creates confusion.