 Oh what a beautiful day no it actually is fucking beautiful absolutely stunning today and what a day what a day for the weather to turn it on because guys man oh shit today's a cool day man today is a special day and I've just come outside it's eight o'clock in the morning nice and fresh I've got a cup of coffee my favorite cup my two daughters on it and I just want to sit down and hopefully get this video out to you guys relatively quickly and I don't want to talk for any longer than two minutes so I've probably got about a minute left guys today is the day that Major Keith Ezek's launches again my brand Major Keith Ezek's we have we've well fuck it's been a journey a for lack of a better word it's certainly been a journey not only for me but but for this business too we are now I'm proud to say a New Zealand based brand New Zealand based New Zealand owned we are New Zealand's premier bodybuilding and fitness brand I believe I firmly believe that and I'm I'm gonna back that to the hills you know Major Keith Ezek's has gone through a period of rebranding I would say over the last six months and that's all been done in my head because at the end of the day you know once you launch something what happens next week what happens the week after what happens the week after when you've got to continue to market your product and continue to target a customer but when you're trying to target everybody that just is simply impossible simply impossible and that's what I found so originally I wanted to I wanted to I wanted to have it all you know what I mean but we can't have it all and there's a piece of the pie for everybody so I wanted Major Keith Ezek's to be a general sports brand I wanted to fuck I wanted to stock everything like I just said but at the end of the day this passion for this business the brand the name I mean Major Keith Ezek's right physique is to do with your physique to do with your body to do with bodybuilding and fitness and so from now on guys Major Keith Ezek's is specifically targeting bodybuilding and fitness based customers and I'm I'm really proud of that and I'm really happy with that and that means that we can you know target a niche of some sort yes it's saturated but not so much here in New Zealand and I firmly believe that Major Keith Ezek's is is you know it's only gonna it's only gonna grow from here and my overheads are low I don't have any staff it's just me and it most probably always will be unless we were to grow and I did have to scale but fuck those are problems that I'm just not even considering right now it's just me I'm very very very proud and pleased to say that Major Keith Ezek's is back off the ground we've got three sponsored athletes Rebecca from Wellington we've got Darren from Rotorua and we've got myself from Christchurch so we're all competitive bodybuilders and we all love it and if you are a bodybuilder if you are in the fitness industry and you do want to start representing Major Keith Ezek's please give me an email or a message and we'll see what happens but for now this video has clearly gone too long I said I wanted to to stop after two minutes it's been four but they're four very important minutes and let's just fucking appreciate the blue sky here in Christchurch right now because it's been it's been literally we have not had a blue sky day in like two weeks okay two weeks so you know what a time to be alive what a day I want to say that whatever you guys are going through wherever you are in the world there's some fucked up shit going on right now I will say that but you know and that just goes back to the the fact that I feel blessed I feel so lucky and blessed to be living in a country such as New Zealand and well there's cars coming and I've got this massive fucking camera they're gonna be looking at me funny not that I care but yeah I think that's about enough for today so if you have been following along at home Major Keefer Zeeks was launched in March of 2019 in Cairns North Queensland I moved the business to Alice Springs halfway through that year shut it down six months later at the end of 2019 here we are July the third 2020 and Major Keefer Zeeks is back online so guys thank you so much for your support thank you so much for watching and I'll see you in the next video which is going to be a reaction video to none other than Jerry Judy and I hope you guys enjoy so with that being said cheers for myself and my two gorgeous daughters to you there's one thing I'll one thing I'll finish with and that is a statement that I made on Instagram this morning and that is that I miss my daughters man I miss them heavily I want to be with them right now and whatever I'm doing whilst being in another country trying to create opportunities trying to earn money trying to build a bit of a nest egg is all about us in the future it's about me and my daughters it's about setting up a super life that we can enjoy and that the quote that I went back to is basically I'm making hay while the sun shines and and the sun is shining right now literally and I'm making as much hay as I can and once that barn is stocked I'll be there so Tate Tristan I love you girls and daddy's just trying to make you proud that's it so ladies guys if that was too soppy for you I'm sorry but hey I'm an emotional being we all are peace out guys major kids X is live head to the website check it out give me some feedback and I'll see you in the next video peace out