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Sukhinder Singh Cassidy: Are You the Product Prophet?

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Published on Mar 16, 2012

JOYUS Founder Sukhinder Singh Cassidy explains the importance of identifying who in a venture serves as the "product prophet," the person with the vision of what will come next for the consumer. She explains that venture firms want to invest in companies that have this person on the team and why this is not always the person serving as CEO.

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