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How to Effect Societal Change: Working with the Media & Public

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Published on Mar 24, 2017

In this AllerGen webinar, presented March 23, 2017, the presenters--Drs Brett Finlay and Marie-Claire Arrieta--discuss the challenges involved in translating beneficial scientific concepts to the public, based on their success in dealing with the media and publishing a book of popular science (Let Them Eat Dirt).

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