 We're going to start on some pretty negative news, unfortunately. And that's about, yeah, it's about Spotify's new advertising tool. This is called marquee. We discussed it before a couple of episodes back. You know, we're on about, oh, Spotify's got the new advertising service can be really good. They're going to open up a two sided marketplace. Artists will be able to pay to get advertising music on there. But it's very, very expensive. It turns out they've been rolling out the sort of information to like major labels, like as part of like, you know, given the information pack, and it's going to cost, it's going to cost 55 cents per click. So every time a user clicks on this brand new music for you pop up alert, that's 55 cents. And they're recommending a minimum buy in of like $5,000. So if you work, if you do the math, they're recommending or do you have to do $5,000? They're recommending a minimum of $5,000. Okay. So I guess there probably is, there probably is an actual like, you know, cap that probably is so you probably can spend a little bit less than that. But I don't think I think they're not going to let you spend like, you know, $500 probably. Right. Because their last their primary advertising service last I remember, I think they took it down to $200, $250 at one point. But it might be something higher. They definitely have a minimum which is different than Facebook and Instagram advertising and things of that nature. Exactly. So they're recommending a minimum of $5,000. I can't imagine the minimum is that low. Yeah, I saw you did the math. What did that what did that add up to it to again, so people can get an idea of what that actually looks like. So it's 55 cents per click. If you've got $5,000 is your budget you're spending. That means 9,000 people will stream a new track or album. So they stream one song of yours with the current rate at 0.0036 dollars per stream. That means you'll get $32 40 in return. Those are royalties and they stream a whole album instead of one song. It'd be $324. That's nowhere near the $5,000 you spent on the campaign. All right, so $5,000 I get $342 back. I only listen to I get 30. Yeah, they listen to that one song. I get $34 back because they only got shown to 9,000 people. That's just such a crazy digital marketing ad spend for considering that reach that potential reach really, right? Not even guaranteed in terms of people who actually click through. It seems just based on what I read. And then yes, you stream a whole album based off of that those calculations, which were 10 songs. So each person streamed 10 songs. Obviously that would be 342 multiplying that 34 10. That right there is, I know, discouraging for artists again to hear something like that. But we have to also remember again, again, that music is looked at as a loss leader. Right. I think I even saw a quote that Wendy Day posted by Troy Carter that the other day where essentially it was saying that music is makes a lot of money for everything except for music itself. It was something makes sense to the nature of that. Right. So people are expecting to spend this money and then make money off the attention that they gained through music. Music is essentially marketing at this point. But the most interesting aspects for this that I think I want to talk about is I saw a professor kind of stated how this was just New Age Paola. Yeah. And, you know, in the same way you would be paying for a radio spot. Now, instead, we're, for one, putting this pay rate as something that only a certain level can even afford to do. That's almost so that's like exclusivity without stating it. All right. Exclusivity through pricing. And then, of course, you're going to see people always do top down in most of these things because you have to test it in a control group before you release it to the masses, even if that happens. But at the end of the day, because of the finite space, people get or the lack of recognition of the finite space, people actually get twisted. Yes, there's this democratization of experience and information that happens because of the internet and this ability for the chance and get placed because the internet is perceivably limitless when we think about storage, right? However, attention is still finite. And that's the part that people have to remember. So when you have this display, because essentially they're saying, hey, music, we're recommending for you, it's going to be a pop up ad. That's that's all it is. It's really a pop up at the end of the day. Yes, nothing like that. It's spam, as we would like to say at the like, especially if you think about the beginning of the web days when pop up was pop up for crazy, right? And so, but only for one, Spotify is going to try to maintain the user experience because if there's too many pop ups, that's just going to kill user experience. So that makes it even more finite, right? The even the ability to do it. And then on an auction based system, that's also going to drive up prices because at the end of the day, we have to we have to think about the fact that record labels are going to have these budgets and they're going to they're going to want to do it. So even if you as an indie artist want to get involved in something like this and end up with a budget like this, you're, you're competing with these prices. So even on a free auction system, I can see the prices driving up to be pretty, pretty, pretty much not worth it, considering what I see in Spotify. But that's where Spotify kind of is in the nature of their company, which we'll talk about a little bit later. We talked about it earlier, but we'll talk about a little bit later in this episode. I want to know if you have any other thoughts when it comes to this Spotify pay all the situation, of course, we'll continue to update on it, but if we'll actually, I probably shouldn't have said it like that, but this Spotify, what are they calling the system again? Marquee. Marquee, yeah. Marquee tool. Yeah. Thank you. What I did see that just before we hopped on the call was that they're only going to show up pop-up ads on your account like one per day maximum and only two per week maximum. So you're not even going to see, you're only going to see two per week. And you can turn it off as well if you're a premium subscriber. So again, you know, I'll see. I think it's quite, they seem to think it's quite valuable. Like I just found like a few stats. So they reckon that there's statistics now. I'm trying to think, they said that, you know, like 21.7% increase in engagement that people would click through, you know, if they saw us have that. So they seem to put a lot of, they put a lot of like backing behind it, which is interesting. It doesn't seem like a big deal. I'd like to. So of course I need to, I do want to express this angle of things because sometimes speaking so much with any artists, I can even get convinced into thinking this way where, hey, the only thing that matters is how low can your click through and how much do your views get and how many, like all those people focusing on those surface level numbers. But what I can say in the full marketing stack, it does have value, right? So this might not be your leading thing. This might not be the thing you put the first money in, but especially as you build and you have a certain audience and you already have a certain infrastructure in place, I do see value for a platform like this for an established artist or artists that's still on their way up, but they already have a certain level of buzz. So you're recapturing attention and you already have a certain level of brand recognition. I wouldn't use it as much for ground level discovery. I'd use other methods, playlisting ads, all that kind of stuff for ground level discovery. That's right, because just the investment will be too high, but continued brand awareness, new track is out or people are already aware of you, especially a lot of times the way they run their ads, if it's anywhere, anything like their other platform and the way they run those ads is you can only do it on very limited amount of profiles. I believe you can do it with your users, right? I don't know if you are able to completely target in a way where it will make sense to be for a super discovery engine as well. So there is value to it. I don't wanna completely poo poo Spotify. There is value somewhere in the marketing stack, but most artists, most particularly indie artists should not be looking at this as something that's going to be one of their primary tools in their chamber or anything current or even potential in the near future in terms of building up their career. But that's what concerns you the most is obviously a couple of months ago we were saying it was just the first of many that are gonna roll out all these other features, but because they want to increase their bottom line and I'm just worried that all the features are gonna be out of the indie's price range. That's what concerns me the most is that all these tools are gonna come in now on Spotify and I'm not gonna have to... Ow!