 What's something really cringy that brands do on social that give you the ick? Constantly saying bestie. Just trying to connect too hard, like just give people shit that they want. When I started Babe, it was like no drinks head of voice, but now every drink is just like, yeah, it's like, I'm you, do you love euphoria? Like we love euphoria and I'm like, I don't need you to like connect with me on like whether or not I'm like a Maddie or a Cassie. Gotcha, which one are you? A Cassie. I knew it. The quintessential like hello, fellow youths meme, like you can tell somebody was like, oh I bet I can trend with the thing without actually understanding what the thing means. When brands do like a viral trend and it's like three months after the trend's done and then they still try to do it. They hop on trends or memes that don't make sense for their brand. And then it's this awkward moment of like, okay, I like this brand, but they're posting something cringy, do I engage with it? I think it's like when they're just trying to enter TikTok, but they just haven't really thought of a strategy yet and they're just tossing up some content without much, you know, real thought to it. I think that just drives me nuts. Yeah, my feelings are like personally hurt by that answer. I hate when brands curse. In a f***ing sense. I hate when people try to be too vulgar or too sexual. I'm gonna f*** Tumblr. I think there's a place in town for that and it's never social media. What the f***? I think there's a lot of great creative, fun inventive ways to connect with consumers without getting quite so thirsty. The sex jokes, it's gross. It's gross, I'm sorry. I don't wanna see it. I don't wanna hear it. I don't need to watch two mascots humping each other. I'm sorry. I'm fine being on the wrong side of history with this one. If you see a brand deal and it just looks such an ad and it's somebody talking like a robot, I think I don't like that. Ads that aren't innovative, that aren't engaging. Just a static paid ad on Facebook just makes me feel like blah, bored, onto the next. You could tell that an ad is very scripted. That's how I know to stop working with certain brands because I feel like if you wanna work with a certain content creator, it's because you like what they're putting out there. Using a celebrity or a really well-known influencer for their brand when you know that they've never used their product. Asking for participation is tough. Like, quote, retweet, follow for shares. Honestly, I think it's just running cut and paste creative across different socials. As a creative strategist at Reddit, that we're always trying to do is just really make sure you're coming authentically to the communities and the people you wanna speak to. Only celebrating a certain affinity group for a month. So Pride Month is coming up and it's just like, oh now we're rainbow flag or Black History Month or AAPI Heritage Month shout out it's our month. So it's just like, that makes me cringe. It's like, what are you doing for the rest of the year? What are you doing for the rest of the year? Like, we wanna know.