Richie Hawtin presents ENTER.Sake - Shiboritate Tour 2013
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Travel alongside Richie Hawtin as he explores Japan discovering the different unique approaches to brewing the perfect sake and infusing himself in the heart of Japanese culture in an effort to bring an authentic taste of Japan beyond its borders, and beyond the walls of ENTER.Ibiza.
RICHIE HAWTIN announces plans to launch his boutique Japanese Sake collection ENTER.Sake in Europe and the USA, beginning with an exclusive launch at New York’s celebrated restaurant TAO Downtown.
Hawtin first launched ENTER.Sake in 2012 at ENTER. in Ibiza. What started as a wish to share his passion for Sake and Japanese culture with friends after twenty years of travelling, working, and tasting sake in Japan, led to the launch of Ibiza’s first true sake bar experience, the creation of Hawtin’s own boutique ENTER.Sake collection and one of the most-anticipated pre-parties on the island.
This summer ENTER.Sake makes its US debut, with an exclusive launch at New York restaurant TAO Downtown, the first time ever that Hawtin’s Sake and Shochu brand, created with the Matsumoto Sake Brewery in Kyoto, will be available outside of Ibiza.
ENTER.Sake arrives at TAO Downtown with two variants:
ENTER.Black by Richie Hawtin for TAO Downtown
Matsumoto (Shihari Junmai) Kyoto. Balanced, lifted and zippy, medium dry.
ENTER.Gold by Richie Hawtin for TAO Downtown
Matsumoto (Junmai Daiginjo) Kyoto. Edgy, refined, complex.
These ENTER.Sake options have been personally selected by Hawtin for TAO Downtown, following his extensive trips to breweries throughout Japan. They mark the first in a whole line of sake and shochu that ENTER.Sake plans to release in USA and Europe, with the hope of introducing people around the world to the taste, culture and history of Japanese Sake.
Hawtin, himself a trained Sake professional, will host an exclusive invite-only evening at the restaurant on Friday 26 September, to celebrate the launch of ENTER.Sake at TAO Downtown.
“This is a proud moment for me as our ENTER.Sake project evolves with our first project outside of Ibiza with the introduction of the ENTER.Matsumoto Sake selection at the new TAO Downtown restaurant in New York. Sake has been an integral part of the success of the ENTER.Ibiza events and with Jason Strauss’s & Naoh Tepperberg's similar love of Japanese Food, Sake & Electronic music, this partnership makes perfect sense. The new TAO restaurant is the right place for ENTER.Sake first steps into North America market and helps continue our combined commitment to bring the best quality Japanese Sake to a wider audience. With ENTER.Matsumoto we bring the the heritage of the Matsumoto brewery and culture of Kyoto one step closer to the rest of the world. A delicious and exciting new chapter to the developing ENTER.Sake story.” -Richie Hawtin
Music. Sake. Technology. Experience. ●
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Video by Joan Martorell Alier