 Oh boy, you know, starting out in the in the music business or just any business you have to have the carrot dangling. You have to know what your goals are. I think if anybody goes in without a goal, you're pretty much doomed. This is a family business. Our daughters, our son-in-law, my brother. We can't walk away from this. This is something we pass on. I mean, you're always going to run into the wall. It's just, can you figure out how to go under it, around it, over it? That makes for longevity of a business. You can't give up. You just don't let yourself give up.