 So, Rianne, what is customer experience? For me, customer experience is, before I answer that, I would like to share my favorite saying. My favorite saying is that people will never remember what you said, but people will only remember how you made them feel. So then coming back to your question, what's a great customer experience? It's those who are able to touch me in my feelings, and that doesn't always have to be a seamless or without mistaken process. It could also be the way they solve it after they have screwed up. But always being aware of what the needs of the other person are and being able to adjust to those needs, you in the end will touch me. Because you touch me, that's what I will remember and that's why I will come back to you. So this video is just one piece of the puzzle. Check out some of the other videos to get the full picture. And if this is your first time here, I would love to have you to subscribe to the channel so we can keep bringing you more great videos like this.