 TikTok needs craziness to engage. Instagram and Facebook, since your audience is older, they'll actually sit down and listen to an intellectual business conversation. YouTube, YouTube can do better than you think though, man. But I'll tell you one thing, make sure you develop a list from your email list of people who like you live. And every time you go live 30 minutes before, send an email to a Zoom link. So when I'm live, I have all the social platforms but I also have my own Zoom. And that actually can make just as much money as Instagram because Zoom, there's no distractions. If you're live on Instagram, sometimes people get another pop up, they go check their DMs. But if they're on Zoom, they're a dedicated customer. So like 200 people on Zoom is makes you just as much money as 200 people on Instagram. I think the worst one is probably Twitter. Twitter got a lot of haters, boys. Like Twitter, you get 2,000 people and you make $2. Twitter's return on investment is not there.