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Published on Jul 10, 2012
KEVIN.MURPHY The App for iPad and Android Coming 22.09.12
Born from the same philosophy as skincare, KEVIN.MURPHY products are designed to weightlessly deliver performance, strength and longevity. Founder and stylist Kevin Murphy introduced his namesake professional line to fill a need in the world of session styling. While working on set, Murphy found his looks often fell flat. Unsatisfied with conventional hair care products on the market, he turned to advanced skincare technology to deliver weightless texture with gentle formulas created using natural ingredients. Products feature vitamins and amino acids to repair and thicken hair. Natural moisturizers from smooth and soften hair, while antioxidants from fruits and flowers reduce hair breakage and chemical damage.
Today the brand shares cutting edge style via modern technology – straight from the runways of the world to the salon floor, from hair artisan to consumer. KEVIN.MURPHY is recognized as an industry innovator, with its products having received numerous awards worldwide, including a coveted Allure Beauty Breakthrough Award.
Found in over 40 countries, all KEVIN.MURPHY products are sulphate-free, paraben-free and cruelty-free.
KEVIN.MURPHY is a red carpet fixture used by celebrities and their stylists, including: Cate Blanchett, Naomi Watts, Reese Witherspoon, Amanda Seyfried, Diane Kruger, Kate Bosworth, Miranda Kerr, Rose Byrne, Zooey Deschanel, Judy Greer, Chris Pratt, Joshua Jackson, Miles Teller, and many others. KEVIN.MURPHY is also a runway fixture, used on models during Fashion Weeks in New York, Paris, Miami and Australia. Murphy himself is one of the world’s most respected hairstylists, with a celebrated career spanning fashion, runway, editorial and film.
CHOICES WE MAKE
KEVIN.MURPHY prides itself on the “Choices We Make” – a company-wide initiative to bring stylists and consumers products that are both of the highest natural quality and environmentally ethical. When searching the world for ingredients, the brand looks for companies using micro cultivation, organic growing practices or ecologically-sound wild harvesting techniques to ensure that the KEVIN.MURPHY range meets these standards.
In 2011, Murphy was selected as a Climate Connector for Al Gore’s non-profit, The Climate Reality Project. Murphy works within the stylist and hairdresser community to educate the industry on reducing its carbon footprint and the effects of climate change. In 2012, the brand was given the PETA (People for Ethical Treatment of Animals) seal of approval as a cruelty-free company that does not harm or test on animals.
At the salon level, KEVIN.MURPHY offers GREEN.SALON Project, a virtual salon that demonstrates initiatives that salons and individuals can undertake to reduce their carbon footprint and the impact on the environment while saving money. Salon owners and employees can virtually build their salon from the ground up to learn more about small changes with a big impact.
All KEVIN.MURPHY packaging is 100% recyclable.
In addition to the brand’s commitment to the environment and climate change, THE HEART OF KEVIN.MURPHY, the non-profit arm of the company, focuses on giving back to the community at large, with the sole purpose to fund charities supporting both human and environmental issues. Through THE HEART OF KEVIN.MURPHY, KEVIN.MURPHY proudly supports Culture is Life, a campaign that helps with community awareness and prevention of indigenous youth suicide.
For more information about KEVIN.MURPHY, visit www.kevinmurphy.com.au