 The COVID-19 pandemic has highlighted the need for a more equitable economic system. While some argue for a more inclusive stakeholder model of capitalism, others warn that it may not be enough to address existing issues such as income inequality and climate change. Governments are now looking at ways to implement green recovery measures, including increased funding for health and social protection, progressive tax reform, and fiscal policy innovation. However, there is concern that these measures could lead to another round of austerity. In order to create a sustainable and fairer future, we must reduce consumption levels and redistribute wealth and income to allow the poor half of humanity to live an ethical life expectancy. To achieve this, we need an active public health movement to ensure there is sufficient political will to adopt these measures. This article was authored by Ronald LeBonte.