 We're going to simply take this confirmation page and set up a custom audience and set up a custom conversion. Okay. And again, no matter what business you're running ads for, that's what it's all about. It's all about conversions running conversion ads to a confirmation page. That's it. So, so, so now that you have it copied, let's go to your ads manager. And let's just simply. We'll X out of this one. And then let's, let's just go to, yeah, to the, we'll go to custom audiences, or we can go to events manager first. Yeah, from here. Let's just go to custom audiences. So hit the hit the three lines to the left. And then just go to audiences. Okay, awesome. Perfect. Okay, so. Yeah, you can go there first. The events manager is where you set up the custom conversion. And then audiences is where you set up your custom audience. So we need, we need both. We need to set up both of them. So what we could start here. So we always want to make sure when the right account, right, the top right, that's the right account. And then to the left, you see the main pixel. Yeah, is it that one? Yeah, go ahead and choose that one. And then just always make sure that this pixel is the right one. Everything on that. That's one. Okay, cool. Okay. So then let's just do this hover over the blue triangle to the left and just go to custom conversion. Okay, so we have, we have these custom conversions over here. So it's going to be, well, yeah, that's scheduled appointments at the very bottom, the inactive one. Go ahead and click on that real quick. See what link that is. That is, yeah, see that's the Calendly one. So let's just get rid of this one. So hit manage. And then just you'll see a dropdown next to rename and yeah, we'll just delete it. So let's just set up a whole new one. Since we have the new link. So we'll hit the blue button create custom conversion. Okay, and then, and then we'll hit the dropdown. Yep, we'll find our pixel. Okay, perfect. And then now what you'll do is you'll just click on select your own category in blue. Select your own category. And this one, yeah, hit the dropdown recommended. And all you're looking for for this specific conversion is scheduled. Let's go down. I think it's scheduled. Um, where did it go actually schedule right above schedule. Yeah, that one. And then just paste in that link right there at the bottom add URL keywords. Yeah, the link goes there. And then name it at the top. And you could just name it, you know, the same scheduled appointments or whatever, whatever makes it easier for you. Okay, perfect. And then create. Okay, so now what you want to do is, yeah, no, you leave you can leave it there. You can leave all URL traffic just leave it there. All you're changing is the bottom one is that schedule. So we're good. So we click on create. And then as we create it, go and click on actually no, no, no, not done yet. So let's go to let's go to number one it says in business manager go to your settings to assign the custom conversion to your business ad account. So let's click on number one go to settings. So over here, all it's going to do is want us to Facebook going to want us to connect it. So we're right here custom conversions is schedule appointments. So now click on ad assets right there at the top ad assets. And we're going to simply connect it to the ad account. So find your ad account. Perfect. Okay, cool. Add. And then we're good. Okay, good. So that so that was number one hit done. Now let's go back to that other time or you can refresh it. Can you refresh this one? Go back to the other one and just refresh it. And then click on connected assets to the right of partners in blue. So connected assets. Click on that and you'll see your ad account. Okay, perfect. We're good. Okay, so you can exit of this tab and let's go back to the to the other tab, and then we'll do number two. So in events. So now we'll go to the configuration part. And this is where we'll just simply line up the custom conversion with with the actual event. So now we'll look at so beard. Where is this so beard when okay domain verified for that so beard. Yep, manage events. Okay, we recorded this one. Yes, edit. And then we'll come over here and we're going to add event to the right, the green button. Now, there's the two drop downs. So now we're going to choose our custom conversion. We're not going with the pixel we're going with the custom conversion. And then to the right, choose an event, you're going to look for that one. So the one that we just created which was scheduled. The two of them. So, one of them was was one that we're supposed to delete. I don't know why it did not delete but it's and the way you can look at it. Let's let's look at this real quick go to open up, open up a new tab. Actually go to go to the confirmation page go to the actual confirmation page. Where's the. Yeah, refresh this page real quick. Okay, and then check the pixel helper. Perfect. Okay, cool. So the schedule appointments click on that schedule appointments, the black one. Yeah. So look at the conversion ID. This is 379. Okay, so go back to the other one match up that one 37952 37952 37952 perfect is that one. Okay, cool. So now submit. Yes, I confirm. Apply. Okay, so that right there bro that right there was the whole pretty much the whole iOS update thing. Now we have to create the custom conversion. That's what we did we set up a custom conversion. Then we it took us to the business settings where we connected the or we yeah we integrated the add account with the custom conversion. That's what we did in the business settings. Then we came over here and clicked on manage events, and we lined up the two events, the custom conversion with the schedule appointments. That's it. So, so that when it comes to a custom conversion when it comes to capturing leads for any freaking business bro. That's what it's all about the custom conversion and setting up this this web event aggregate aggregated event measurement. So I can now, you know, come in here. Oh, we got the aggravated event management. What's that. We got to do something else aggravated event management you said no no we're good there so go ahead and refresh this page, refresh this one. Okay, so we're good here what we got what we need to do those we need to take out that other that other custom conversion. Let's um, so that one's good so now click on the other tab at the top 99. So let's let's go back to the custom conversions. So, click on one of those tabs at the top yeah that one. Okay so hit done hit done right here. Okay, so now let's refresh this page this inactive should show active. Okay, so there is the words of schedule point okay so what is the one at the top the second one down. That's the one that's active now. So this other one we want to be able to delete this other one the one at the very bottom, we want to be able to delete this one actually hit hit the back button. Okay, so click on schedule to the left. Yeah right there that's fine and then try to delete it again hit manage and then just hit the drop down, delete, delete. Okay, so so as long as that one's active the 37952 to the very left you see that ID number. Yeah yeah yeah yeah yeah so that's what it's all about so that that's what it's all about man is is is this part and then. And then now as you go in so now let me show you. Okay so just to recap. We set up a custom conversion. We did that part by hovering over the blue triangle, clicking on custom conversion and setting up that custom conversion. And then Facebook took us to the business settings where we had to connect the ad account with the custom conversion. And then Facebook brought us here where we had to hit the two drop downs. One drop down we chose custom conversion. The other drop down we chose the custom conversion, which was scheduled appointments. That's number one that's why now right where the yellow triangle is it says number one right because now there's one event tied to that domain tied to that conversion. That's the one. Okay that's the schedule appointments. So these two to the left custom conversion to the right, the actual custom conversion that you set up. Right, so so so that's that's all you got to do me. That's it. That's it. So now. Yeah, what's that. Well I've just got to go go go away and rewatch these videos and yeah for maybe make some notes and then I'll just sort of, you know strategically try and make my way through it and set it up for the other clients. Yeah, for sure. And so now let's take the appointment confirmed go back to the so beard copy that link again just the do just the URL, not the www so just yeah just that part. So now what we want to do real quick is set up a custom audience which which I don't yeah I don't think we have one set up so go back to just hit the three lines to the left you can just X out of all the leave one of them open. We'll just work out of one. Okay cool so now hit the hit the three lines to the left and just go to audiences. Okay so just the two basic things set up the custom conversion which is what we just did and then now we're going to set up the custom audience. Now that top one go ahead and see what link that is that schedule appointments yeah what link is that going going to open it up and check the box to the left of it and just click on edit. So just yeah check the box click on edit and then see what link. Is okay so that's the Calendly one okay perfect so let's just delete this one let's X out of this and then we'll just the boxes checked and we'll just click on delete so yeah X out and then just hit delete let's delete this one. Okay perfect so now what we'll do is we will set up create audience click the blue button and we'll just set up then the new custom audience. So we'll go website and then now we're going to make sure the pixel is the right one. We're going to click on the all website visitors. That's the only one we need it and we need to hit the drop down on the next one all website visitors. No not that one all website visitors events. Yeah. Okay so now go to specific you're always going to go with specific. Okay always go with specific on the custom audience this is the custom audience. So what what what I when it comes to the retention you got 30 days right so the retention. All that means is Facebook is simply gathering all the data of people who have landed on this page in the past 30 days. Yeah. Now with certain ad campaigns. That could be good. You can drop it down to 14 days you could drop it down to one day you can you could take it to the max of 180 days. You're working with one day to 180 right but here's here's my whole thought process with it when it comes to this specific link this specific audience. These are people who have scheduled an appointment. So the reason why this audience is so important is because this is an audience when I start to run more ads. This is an audience that I need to exclude from seeing my ads. Because they've already scheduled an appointment they don't need to keep seeing your ads. It's not it's not going to be a large audience. I'll be lucky to get 10 in that audience. No as you continue to crank it out as you move on and run ads from this point on that that audience will continue to grow. You know even even even as you just have people schedule an appointment. Not from an ad. Like anyone like if I have anyone that goes to goes to my calendar like you for example you went to my calendar you landed on my thank you for scheduling page. You're now in that audience. You didn't come from a Facebook ad. You came organically just by going on my calendar. So as everyone and anyone goes to your calendar and schedule an appointment they're going to land in this audience regardless if you got them from an ad or not. So like for example the automotive guy he goes to your calendar schedule an appointment with you because he wants to talk to you tomorrow. Okay cool. He's in that audience. So so so now as I run future ads. I want to always make sure I exclude this audience. And so what I was going to say is the retention the 180. Yeah, I want Facebook to continue to put people in this audience for 180 days. So anyone who has visited my calendar in the past 170 days, they're going to be in this audience. So, so, so that's important audience name going to give it an audience name same thing scheduled schedule appointments. And so this this audience as it can as you continue to run future ads, it will grow. And so you can use it go and click the blue button, you can use it for for excluding which is what I'm saying which which is what I'm trying to explain is is the you can exclude them from seeing future ads, but you can also run an ad straight to them. That that that that also works to you know so so anyone who has who has maybe not done business with you yet they scheduled an appointment, but they haven't came on as a client. Right, I can easily run an ad straight to that group and give them a specific message that would relate to them. Hey guys, this is Rick just wanted just wanted to come into your newsfeed real quick. And I know you scheduled an appointment with me a few a few days ago, but let me tell you what what we just did with this yoga studio and why you're going to be so excited to want to talk with us. Or why you're going to be so excited to want to work with us. Yeah, yeah. Right very very specific message to a very specific audience. So it can go both ways, I can run an odd, a totally a total relevant message to them add, or I can just exclude them from seeing other ads, you know. So, so yeah go ahead and click the blue button create audience. And that's it. So custom conversion custom audience. That's what it's all about me. Yeah, and then I might create a lookalike audience at some point but basically I'm going to, you know, run a run a video probably video views, and then start retargeting, you know users have watched 90% of the video as well. And then obviously anyone I get through some anyone that clicks, you know learn more and goes through to my website and has a little butchers of that then I'll retarget them as well. What you want to do is you want to. I'm glad you brought up the video. You want to you, you, you don't want to create audiences around around 90% because that's going to be a small audience, no matter no matter what who or what you are like it's going to be a small audience. So what you what you watch, let me show you click on create audience hit the blue button. Go to go to custom audience, and then click on video. And then let's go next. And then let's just look at all the different options so hit the drop down engagement hit that drop down at the top. So here, here you have three seconds, 10 seconds, 15 seconds, which is a through play. So, so, 70% if it was like a 30 second video maybe. Yeah, if it was if it was a 30 second video, you can go you can go 50, you know you can go 50% or you could have just went 15 seconds. You know, so, so here's what I'm trying to say, the higher percentage the lower the smaller the audience. Right. So, so what you want to do as you start to make video if you are going to do video. What you want to try to do is get as much information, not not not information but but maybe give them give them some type of reason to watch in the first 15 seconds. And then you know exactly what that video is going to be about in the first 15 seconds. Now it might it might be a it might be a three minute video. That's fine. But in the first 15 seconds. I told you what this was about to be about. It's two of them here ready to go. They're just shitty video. All that crap, you know, so they're ready to be run. Yeah, yeah. So, but but here's what I'm trying to say though, if you can, if you can, if you can mention as much information in 15 seconds and I'm going to give you an example. But if you can if you can give as much information in that 15 seconds, then then then what I would start doing is creating audiences around 15 seconds, because that's going to be the biggest audience, and it's going to be people that actually know what the hell you were talking about. So for example, in my first 15 seconds, I would say something like this, I would say something. Hey guys, thank you so much. Let's say for example I'm going after yoga studios. I would say something like this in the first 15 seconds. Hey guys, this is David. In this video I'm going to simply show you how we were able to get 300 leads for this yoga studio down the street, and and and how we have so many yoga companies that are wanting to wanting us to do the same thing for them. And I'm going to show you how we did it in this video. Yeah, right so in the first, first few seconds that that took me down six seconds. I was able to tell them exactly what they were about to watch. Yeah, so so now if I create an audience around those who watch 15 seconds. Yeah, they may not they may not have watched 1718 19 or 20 seconds, but at least they watch 15 seconds, and I told them exactly what was going on in that first 15 seconds. Yeah, so so they so I captured them as a 15 second audience. Now I'm going to go show them another ad. Yeah. Right. So, so I would go off of 15 seconds or I would go off of 25%. Yeah, one of those. Yeah. Okay, so that's on on video but yeah as you start to put out video and in video views, video views is is only only only for the custom audience. That's the only reason why you would run a quote unquote video view ad. It's only to capture the audience. That's it. So it's not it's not for anything else it's not because again in our in our business in your business in what you're doing for other businesses. It's about the conversion. So it's not about the video view it's about the conversion, but I'll run a video view ad to simply capture the 15 second audience, and then I can turn around and run them another ad in the future under conversions. Right. Retargeting one. Yeah, so we would retarget them with conversions and and and and and try to get them to opt in that way. You know, so so that's that's what it's all about mate is those that confirmation page and the custom audience and the custom conversion. So, any questions on this part. Yeah, no legend mate thank you I think I'll go away give you know relay this info to Simon try and get that the website sorted and then I'm going to test some ads this week with this new you know with the new audiences and stuff and try and try and get it growing. In the very beginning what I wouldn't do is I probably wouldn't retarget people who currently like your page. No, no, I'm not going to do that. I don't know if I would retarget that website visitors. Yes, for sure. Website visitors. You can retarget that audience and then schedule appointments. The audience ain't big enough yet but but the website visitors you can for sure retarget but be set up right anyway. What's that. It's my night like just to reschedule to to retarget and website visit visitors so beard.com so that is set up right yeah. Okay so so here's what you want to do okay look I'm glad I'm glad we're looking at this take out that Calendly one. Yeah exit out and then and then go back to your comfort your so beard confirmation page it's that link. So this one. So grab this one. And paste that one there. So, so when it comes to custom conversions and custom audiences are actually know when it comes to custom audiences. Everything is very specific. Right so so in this case. It's a web. It's a web visits 180 only. Meaning they have not landed on the appointment confirm page. Yeah. Right. So update audience. Yeah that's all you need one update. Yeah perfect. So done in that that audience. Yeah that as that audience continues to grow. Yeah you'll always want to retarget your web your website visitors. Yeah. Those who landed there but have not scheduled an appointment yet. Yeah. Yeah. So, so that right there is the blueprint. I just I just I just you man I should have I should have took you through my full blown Facebook ad like training bro because I don't I don't know if you're going to run those ads the right way. Like I really don't what we'll see. Yeah we'll see we'll see but setting up setting up setting up multiple ad sets is is dependent on the business and dependent on the location like if if these are just local businesses, then then maybe you don't need multiple ad sets. So as you go and run an ad you click the green button and you come in and you create like for example I just let's see what I think it was. It was yesterday's video. Yeah yesterday's video on my YouTube channel. Watch that video. So so yesterday yesterday's video on my YouTube channel. That's where I'm walking a client through beginning to end on how to run multiple ad sets. Now, she is building a nationwide business. So that's where multiple ad sets make make sense but if you're running ads for local businesses, you may not need that. But at least you'll know how to do it. At least you'll know how to do it like that's what that that's that's a major major part of targeting when you're running a conversion ad is multiple ad sets, and most don't do that. So I would watch that video just so you have that knowledge because it's a pretty detailed tutorial like I'm walking her through in real time. So it's not just a video I made it's actually a training video that I'm doing with a client. You'll get some you'll you'll get a lot of value out of that one. I'll check it out. Thanks, dude. Thank you for sure. But jump. Find out what's up with that page or not find out but just have have your buddy update the page, the confirmation page, and then and then anything else man let me know schedule another call and we'll jump back on as many times as you need me bro. Yeah thanks one I really appreciate it. And just trying to rescue the sinking ship. Oh man for sure for sure for sure. All these ones that are blue when you get a minute turn them all off, you know, great. Turn them all to great. You know that'll make it a little easier for you in the future. Cool item bro. Let me pedal away to my boy and then we'll try and get that and then can I just book another call of you and this is sorted. I think it might be pretty much done then but. Let me for anything else man if you let let me let me help you let me let me walk you through the first admin. So let when you when you're ready for that schedule a call let me let me walk you through that first that that ad setup. Okay, just to make sure you do it right. Bless you man. Yes sir yes sir so so I'll be email away and just schedule whenever you're ready and we'll go from there. You're a star. Alright mate. I appreciate it man. Have a good night. You too. Bless you mate. Bless you too brother. Bye bye.