 If you can't afford a thousand pound pair of trains, I don't care if you had $10 trillion, by the way, I'd never give a thousand pound for a pair of... That's ridiculous. Unless they were really nice. They'd have to be nice. They'd have to have got 22-carat gold soles on them. So I just say, you know, it's like brands are clothes. It's all rag. It's just got a different brand on it. It's got a successful brand, and you're only buying the brand, you're not buying the quality to close it. Because when you put it in that washing machine, after three or four washes, it's in the same street as yet. But it's a brand, isn't it, again? Well, that's smart. They know what they're doing. They know what they're doing. And they're targeting the right. They're not targeting rich people. Let's put it that way. No, they're targeting the wannabes.