 Good morning. My name is Wei Fu Wong and I actually used to work with a company called WebObsize. So that's kind of my background. And because of WebObsize, I know Dave Cut Cochaco from Artifact and he introduced me to this blockchain conference. So it was great for me yesterday listening a lot of interesting stuff and also giving me an opportunity to share with you what could that be as an opportunity looking at Asia. But of course I have to remind you that I don't represent Asia and you know it's a big place okay. And I don't speak all the language there. So it's a crazy place. But definitely is a fun place. So I actually currently working with IEA's Resort Consulting. It's actually a startup part of the iGroup and iGroup is actually is the regional company that represent some of the scientific journal like IEEE, ACS, you know, even products like Turnitin, I guess obviously you're familiar with, dealing with the research librarians, UNISD and so on. So we kind of meet up of the business of this publishing, scientific publishing. So I wouldn't say I know a lot of stuff but definitely we have some interesting experience to share with you and hopefully that could help you a little bit on go-to-market with some of your interesting ideas, products, services. So happy to chat with you after this. Now I know yesterday someone was mentioned something was like this, unique over metrification. I guess life is like this, unique KPI, our right, unique orders kind of thing, the drive performance. But sometimes it's a question become are we too obsessive with that or we try to use it as a guideline. So I have a two set of data here. The one and this is something I use a digital sign called dimensions. Some of you probably familiar that in Asia we all quite crazy with wear of signs, scopers, that's our citation numbers. I guess the same generally. They like ranking. So a lot of our UNISD ranking are based on citation. But in this case I'm using dimension because I work quite closely with digital signs to some extent. So the one on the top if you look at it is a few country, a project for the fine print but on top is Malaysia, Singapore, Israel, Turkey, Taiwan, South Korea, Australia, India, Japan, China, of course the orange color is the United States. So the one on the left here, let me see how to use this thing. This one is actually simply the number of publications. Now I don't think everyone would think that that is a good indicator of metrics but until today a lot of UNISD are still talking about, hey guy, how many number of paper you publish in ISI index journal. But then some researchers say, well wait a minute, I'm not so good, I only care about the number of paper published in scopers index journal. And then later on they say, well I'm not so great, how about Google scholar index. This is how people measure things. Now you know, that's not going to work very well, but in reality we say a citation and we all know that citation since Eugene Garfield Day is the currency of science. And that makes more sense because people respect and knowledge of the world, they start sight of the world. Then you look at the right side now then all this number is going to be a little bit different. In fact the right side is what we call few citation ratio, basically mean the citation number of paper by specific discipline. And you start seeing the number is not going to be the same. Singapore, Israel, Australia and United States have a pretty high numbers in terms of citation but not the paper. And those countries that produce a lot of paper like China and India and suddenly they don't look so great. Of course there's a reason for that. Now on the bottom here, we're actually looking at visibility. Now visibility we are kind of based on op-matrix, some of you probably familiar with that and Elsevier they also have something called plan max, they do it quite differently but basically means that if you publish a paper you should go out and promote it online and get some visibility, Twitter, Facebook and so on. And you can see that the visibility again consistently are those four countries, Singapore, Israel, Australia and United States. So what does it mean? Well you could publish a lot of paper but if nobody even bothered to read it or download it, what is your chances of getting cited? Keep your finger crossed. Now when I'm sharing all this thing earlier on, I guess it's so easy to count number because we're based upon that count number to look at performance. But because it's so obsessive, I know to the point that I wouldn't say that's kind of Asia behavior but generally the behavior is that people become a factory, a factory of producing paper. Good or bad doesn't matter and then you hear come the integrity issue. Now every researcher in Asia I have spoken to they say they are very busy because they need to do teaching, lecturing, administration, doing research. Honestly it seems like there are a lot of things to do but with all the kind of pressure they start to mix up within so-called the plagiarism. Now I sort of know a little bit about this because I involved with Tony in business quite a few years back in Asia and something that shocking me is that when I go around talk to this university, they told me that they used Tony in as a QC checkpoint. They even came up something like all the researchers should not publish any paper with similarity percentage more than 10%. What does it mean? Simply mean that in Japan a professor was sharing with me that their students are so creative they actually become a lot creative writing. You know how they do it? They use English translate to Japanese and then Japanese they translate back to English. They just want to go around that system which is created by Tony in to reduce the similarity. You know that that's not the way to use Tony in. It's supposed to help you to check on you know there's certain similarity that you could look out with you might mix it in the early day in your references and so on. I guess that's one thing and the other thing I guess we all do know that culturally Asia is quite different. Probably most of you know that not every Asian are comfortable coming here and speak. They're all quiet, see in the back. Sometimes I'm one of those guys but the other thing is that the way we look at knowledge is that everything is universal and as a result sometimes we are not very sure when you need to acknowledge and not to acknowledge. I mean it's changing. That's definitely I mean my children studying at high school in Singapore they use Tony in I was like whoa you get used to me in this yeah for what I mean for the project and they need to recognize that how to acknowledge you know that sort of best practices. I think it's kind of coming out and that also have an implication what I want to do in the future but the point here is that looking at the next generation of research in Asia definitely they're more aware about some of the best practices in research and of course without the blockchain I know you'll be surprised to say that Asia is not catching up with blockchain that's not true I know it's a it's a region that we're so obsessive with technology. How many of you have gone to China so far and my advice to you is that now you go to China make sure you have a mobile phone. Let me share you one interesting story I was in one of the campus my colleague and my she is actually from Taiwan so our phone doesn't really work in China that well we couldn't buy lunch because they say strictly they use that app to buy lunch and then we only have cash and cash doesn't work in China sometime but at the same time I guess the point here is that especially in the academic world talking about citation and so on I mean they are so crazy with the numbers and stuff like that you're bringing something new not going to change their mind very easily look at a few countries like in China the research performance pretty much defined by what we call ESI essential science educator and that is actually one of the you know so-called product from work of science and seriously you look at the document the government document they did mention specifically ESI and that even become a background of the China research performance policy they call it a double first class that mean they reach that by 2050 some of the university can have two department become world class and criteria one of those would be citation plus many other country as well and so my point here is that you could have a lot of new thought new ideas but thinking about changing it accepting it is still quite an effort and I think you had to really understand the ecosystem here uh Asia primarily the funding research funding is still come from government to taxpayer money so you have to involve the funders the university and also the publishers because you can't change the behavior that people not thinking of publishing their paper in a so-called high impact factor journal I mean one of the big struggle faced by the university press is that they create a whole bunch of journal but their best researchers don't publish in their own school they still go to Elsevier and nature sprinkle those places but I think the world is changing us a bit slowly now I think a lot of universities start to aware about impact and because of course they travel a lot they see what happened the Euro Australia and other country and I can't borrow this slide from the Queensland Australia because I think they I mean people slowly understand that research is no longer just discover but you have to learn how to engage improve your visibility not like the old day after you publish the paper and just wait for people to site and eventually hopefully you can connect to some kind of impact some some university actually right now are pretty crazy with what they call it sustainable development goal sdg with something that I think this came from united nation and even time higher education ranking are using that so what that means here in summary basically this has come my favorite on the hypothetical behavior of in the old day the red line is citation so when you first publish a paper you know waiting for the first citation count can be quite a quite a wait right six months could be very fast but usually we're talking about a few years plus plus all the peer review process and so on so the advice now is that researchers need to start to promote their work now I started doing this pretty much three years back the basically a lot of time in the early day people say that I'm a researcher I don't do marketing I don't want to promote myself people always think that I have put our profile in a research gate it should be good enough and I explain to them and say wait a minute even you have a nice profile in research gate people don't site your face people site your work otherwise everybody have to go for what plastic surgery right you watch some of the Korean movie so um op metric is actually slowly been accepted because they know that it's important but I think what excited me right now is that with the partnership artifact the blockchain thing is actually giving a chance to start talking about your work even before publication and we see that this is really uh game changing in terms of application it's not really changing the way people do citation but it's kind of like broaden it uh becoming more transparency and I think accessible and I think that's well aligned with open science primarily this is what I'm doing in Asia are helping the researcher to convert their work into story be able to build graphical abstract plain language summary using social media one of the country that always having a challenge china because they don't use facebook and twitter and that explains why the op metric count is always lower because it doesn't include those platform use in china and of course to understand all this artifact and research output is probably another education for a lot of researchers because they're so used to that publishing a paper is the end game but a lot of this thing like artifact evidences if you want to capture it and we want to start promoting it is something a big change of behavior and a lot of things I feel not comfortable because they feel that those intellectual is not protected but the broad chain primarily could help changing that but again it takes time and without a broad chain definitely we know the problem it takes a longer time to get citation there's a lot of things that become invisible except the publication now if we do the broad chain thing it definitely accelerates a lot of uh visibility that of some of the researchers I think so far my experience it works well with ECR early career researchers for someone being in the research for like decade it's kind of difficult to change so I see that the next generation coming in Asia would be a good place to work with so what would the plan looks like at the moment I'm kind of identified some institutional to advocate about broad chain open size we had some example in Taiwan and a few countries of course it's important that we work with them to understand the proof of assistance and last and not least our car working a few projects at a moment hopefully they could have a better knowledge so I thought this could be something that you share with you that what we're doing in Asia and if anything that you're working on and feel that can come along with that nicely I'm more than happy to have a chat thank you thanks for the presentation and just I don't understand what does block change does better than a traditional preprint server in in promoting your science at front well a lot of research we have spoken to is that they feel that if they don't publish their work they would not be feel comfortable to start sharing and they worry that people still the idea so the whole idea of block chaining is actually giving them a confident level to do the sharing of course there are people start thinking about preprint because they also recognize that if you share your preprint in the early stage you can get a lot more visibility and citation later on but we are even talking about something that not even much before preprints I mean I'm not sure that answer your question okay we could chat about that separately hi Joe from um yeah I co-founded a repository for Africa as a non-african but with an African co-founder um can you you said that you don't want to represent the whole of Asia obviously both Asia and Africa are highly diverse continents but could you kind of spend two three sentences on why blockchain or alternative publishing methodologies can help decentralize or democratize research and especially blockchain how you see that can trigger a more kind of global um balance discourse and science well I think there's a couple of things we need to go through at the moment we have to really educate the researcher in Asia I'm all willing to start sharing particularly you know even after the publishing I mean you might be shocking to know that some published a researcher even said that I like to publish because I'm no joy that's part of KPI but even after that they said I'm not going to make the whole world know about it because I worry people steal my idea and I'll agree or disagree but that is kind of mentality which sounds strange but we heard quite a bit of that um I think it's slowly changing that people want to promote about that but anything prior to publication uh definitely if we can in the form of a pre-print I guess they are comfortable with that even a poster I think they are comfortable with that I recently worked with a company called Morisa I think there's a repository aggregating all the proceeding and poster uh I mean we're encouraging them to do that uh but anything even before like data and this and other stuff maybe it all depends on the discipline in the medical they are more comfortable but in other research area they are still not sure what to do with that uh of course our so-called research promotion also includes social science and art and humanity which I think there's a lot of different behavior out there all right thanks