 The ability to do the kind of computational social science that we just did in this work, because it's even possible to capture the massive amounts of data and to do the pattern analysis to apply the machine learning and these sort of techniques and data visualization techniques. And also, you know, we really are fortunate to have had the support of Twitter who provided funding and access to data to our laboratory so we could do this kind of exploratory research and shed light on really fundamental patterns of human behavior in the context of new technologies. And I think it raises many questions about the future for how the nature of public discourse that we're all immersed in, what might we do with this knowledge. Certainly the work we've done to date is it's a piece of scientific analysis of these patterns but I think it absolutely raises questions whether it's you're a policymaker, you're designing one of the social media platforms whether you're an influential voice on these platforms such as whether you're a celebrity or a journalist or a newsroom, advertisers and of course the public themselves as we start to understand and sort of digest the meaning of studies such as the one we just completed, how to start translating those into new things that we try.