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Underheard in New York

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Uploaded on Dec 21, 2011

BBH New York developed Underheard in New York to help the homeless speak for themselves and inspire the world to listen. We identified four homeless men and gave them prepaid cellphones with unlimited text messaging service and Twitter accounts so they could tweet via SMS. The result was a network of over 18,000 followers and tens of millions of unpaid media impressions. Members of the community volunteered priceless gifts- from metrocards, to part-time jobs, to reconnecting a man and his family. One tweet, was even voted by twitter as the third most important tweet of 2011.

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