 loyal to a company, the company appreciates that. It's just that the companies themselves aren't even in control of the economic factors that are changing themselves. So I think it's not even that, you know, I think sometimes people look at it like, you know, corporations don't look, not only do employees not only have loyalty to corporations, but the corporations no longer have loyalty to the employees. I think what's really happening is the economics are moving so fast that it's kind of messing up everyone. And that the companies can't move fast enough to support the economics and they get caught out. Well, and I think people are encouraged to think of themselves as their own brand. So they're able to switch careers once you've built a social media profile and in a sense that is who you want to be. And you're looking for things where that will fit so people feel less allied to specific companies. Yeah, the personal brand? Yeah, I think that's been a big part of people being able to transition between jobs. There's a permanent profile that's always updating about what you're doing and your portfolio is out there for everyone to see of what you've been doing for the last few years. So I think the growth of personal brands has been actually very, very great for people looking to, you know, move up in their career. I noticed that millennials are quite demanding and I think we've switched from a time when companies were choosing you, where we're recruiting you, to a time when, especially for the most talented millennials, they choose the company they want to work for.