 guy I just started working with about a week ago. He is brand new at his company. He's a real go-getter. He's a real sales, you know, entrepreneurial type person. And what this company does is, or what he does is, uh, anywhere in the country that there's like a hail storm or some kind of damaging a catastrophe, they zoom in there and offer, offer people, you know, if you got insurance, we could replace your roof for this, this best deal. Oh yeah. That's, that's what he does. And, um, he knows how to use Facebook, but he's not a technical guy at all. He's not a, you know, he doesn't know how to run ads or anything. And he, due to the quarantine, he can't knock on doors. He's only allowed this, like it's like one square mile. It's, it's, um, you know, he works for a whole company and they, uh, you know, they divide up the city and he's got like one square mile and he can't knock on doors. So he's got to find some other way to get people's attention. And Facebook ads is what, uh, is one thing I suggested. Heck yeah, bro. Like that's the best suggestion. Like other than that, you, there's nothing else, right? I mean, that's just fact, but it's drive the guy leaves though. I mean, I, I, um, granted, granted, his offer isn't that great. I mean, the only thing he's even allowed to offer is a free inspection. You know, he, it's, it's not his company. He just works there so he can offer them a free inspection, but he can't give them anything really kick ass, you know, like, uh, I don't know, like other, the first thing I look at for ads, if they're not working, the first thing I look at is the offer. You know, what, what are, what are you? Is the offer good enough? And then if, if, uh, if not, then if it is, I go to something else, but if not, then well, let's check out, you know, what is your video good? Is your, you know, what, what are your targeting? You know, but the first thing I look at is the offer. And I admit it's not that great, but there's just nothing he could do about it. It's not his company. So, um, So he's looking for obviously more appointments. He's looking for, for scheduled appointments for calls, right? That's Yeah. Yeah. He's looking to get somebody on the phone so he can, he can, uh, close them. Um, if not, if not go to their home, I mean, he could, he can go, he can go to their home onto the roof, but he can't go in their home. Uh, whatever the rules are, but he's, yeah, he wants a name, phone, email that he could contact and close. Um, you know, and go and, you know, just go, go to their location, get up on their roof and see what happened. And there's these rules like if, if even one shingle is displaced, they get a new roof. I mean, there's these, there's these insurance rules that I don't understand all together, but apparently if even one shingle is, is displaced, uh, boom, you get a new roof. Wow. So then is he, is he focused on one specific area or he's, he's focused on every damn area in the country that can possibly have Right now he's in Raleigh, North Carolina. Okay. Because that's where a hail storm had hit on, I think the 13th, I think. Um, so he's in Raleigh right now and that's where the company's located, but that's, Gotcha. But that's what he's, that's what he's doing. Does he live there as well? No. Um, he, he lives up in Cleveland, I think. Gotcha. He's, I don't know how long ago his divorce was, but it's, he's, he's divorced. He's got a girlfriend. Um, he's, he's, uh, he's, he's a very entrepreneurial guy. He's a very, um, high energy go-getter type of guy. And, uh, he's, he's had ups and downs. He's, um, Oh yeah. He's always, one of those guys that's always doing something new. Um, So the offer for sure, um, Is, is super important. Like for example, like a lot of people run, run Facebook ads with no, with, with, with an intention of, of capturing a lead, but their offer has to be a little bit more. And, and so that's why like a few videos that I've, you know, put out recently is just all about dangling bait in front of that audience. Like giving them, given something of value, and it could be super simple, like a, like a PDF, but, but, but leading with that. Now I don't know if he has that kind of time, or if he even wants to go that route, but, but if I was looking at an ad, and I was in my newsfeed and I'm just scrolling through and, and, and a person's just willing to give me their time, like a free call, I may be hesitant, unless I see that ad multiple times. And that's basic advertising 101 where a consumer has to see your shit over and over, you know, seven times, right? That's seven times, seven times before they actually make a move. But how do I condense that seven times? Like I ain't got time for seven times, right? Like we may, we may not even have seven different ads for all we know, right? So how do we condense it? I got to give you something. Like I got to entice you. I have to bribe you. And a lot of times that's, that's a free download. Like click two different ads for, I got one video ad and one carousel ad. So we have seven ads, we only have two. So, so it just comes down to there, like starting there, and now asking the question, okay, what, what's the objective? What type of ad are we running? That, that's kind of where it starts as well. So we got the offer and then we got, now we got to look into, into your Facebook to see which ad, are you running an actual video view ad for that video? I could show you if you want. Yeah, yeah, yeah, let's, let's, let's look into that real quick, because I can really, Let me share my screen. Let me ask you this also. Are you guys capturing leads from it? No, none yet. Okay, so I'm gonna tell you why. I'll tell you why. Three days. Yeah, I'll tell you why. Go ahead and yeah, go ahead and share your screen. Let me share my screen. I got my business manager open right now. See. Let me grab some water. Yeah, go ahead. Where are you at, bro? I'm in Pittsburgh. Right. Where are you? California. Oh, great. This is my other client. I mean, this just proves that I do know how to drive leads. He's got eight leads so far for $15 a lead. This is a pressure washing company. Actually, I can't see anything. Oh, really? Let me grab one. Oh, I have to hit share. There you go. Perfect. Okay, now you can see this is another customer of mine. He's got eight leads at 15 bucks a lead. But then when I go to Tim, which is the guy I'm called you about, he has nothing. What type of ad are you running with the other one? Like the actual, the actual campaign. The one that had eight. Yeah, yeah, yeah. That was a video ad and it had, and he does own his company. So he, I made sure he gave him a good offer. You know, he's got like a free driveway cleaning for anybody who purchases a home cleaning. Can you go back to that real quick? Yeah, sure. Let me click on, yeah, click on edit under lead generation. Click on the edit. So you got eight leads off of this one. And this is a, you're running a, okay. So lead generation, scroll down a little bit. Show more options right there below lead generation. Okay. So then you're running, you're not even using a landing page. You're just using the lead generation. Oh yeah. Yeah, I should have mentioned these are all lead gen forms. These are even the other one. Yeah. Because he doesn't own the webpage. Gotcha. Gotcha. Gotcha. Gotcha. And the other option. Perfect. Perfect. Okay. This guy does own a website, but it's just not that good. He's just, it's just not suitable yet. So I got you and adds. Okay. Cool. So let's go back to the other one then. Okay. So lead generation is what you guys are focused on. Yeah. As far as the objective. Name, phone number, email. That's all he wants. Perfect. Okay. So then let's, so that's lead generation as well. Click on the ad sets. All right. Okay. Ads, ad set. Yeah. So I had, I can go to edit here and show you what. Yeah. I had, I had started off just, just targeting everything like no, no touring at all. But then I, I just, I later decided that Rich, that's, that's crazy. You got to at least target homeowners. Even if it does take you down to 8,000, you know, less than 10,000 audience, it's just crazy to just bomb everybody. What you do with that, like one strategy with, with leaving it wide open and not even putting in a keyword, especially with the video ad. The biggest strategy behind that is the fact that we're going to retarget, we're going to create a custom audience around everyone who actually watches it and then retarget that custom audience. Right. Everybody who watched 50% or 20%. Yeah. Yeah. Yeah. So that would give you a good custom audience to run Facebook ad number two, and that would be lead generation. So, so for example, the first ad could have been video views, not lead generation. It could have been video views. You'd lead the targeting wide open. You run it for, let's just say, and this just, you know, depending on someone's budget, right? If, if someone's on their last dollar, then this may not be the best strategy, but if someone has a little bit, a little bit to spend, he's on his last dollar, I think. Yeah. Yeah. So then go, get straight to the point, right? Lead generation and, and, and forget about even retargeting a custom audience who watched the video. Because that custom audience would be powerful to retarget, but you don't have to do it. It's not mandatory. You know, so he is on a pretty strict budget. Yeah. Okay. Cool. So then I mean, you're running, you're running the right ad scroll, scroll down. Let's see. Scroll down. So then you got the other scroll. Yeah. There we go. So $10 a day. Well, it's each, each ad is $10 a day. Yeah. Or did I? Yeah. Each, each ad is $10 a day. Okay. So you know, so North Carolina. Yeah. This is Raleigh, Raleigh, North Carolina. You see, I only said it the two miles and it's just a two mile radius. Get everybody we can get. Yeah. That's a, that's a super small targeting two miles, but it's, it's still powerful. I mean, you could still crush it, but like I said before, I didn't even have this. I had, I had this off and I just decided, I think, I think the reach was 25,000. And I just said, Rich, it's crazy to target everybody. You got to, you got to at least target home owners, even if it does take it down to 8,000. It's, I mean, I still haven't, I still haven't mastered Facebook's algorithm. I know it likes big numbers to work with, but well, you know, I haven't had my first time with a territory this small. Yeah. Everything is about when it comes to Facebook ads, like I just got done going through a pretty damn expensive course, which taught me a crap load. Like it taught me, but at the same time it was basic, like basic stuff. Like I truly believe people miss the basics. Like when it comes to real, real, real scaling of this thing and really effective Facebook ads, it's really about not even necessarily the targeting, but it's about creating custom audiences. It's about creating custom audiences and, and custom conversions. And then once you have a custom audience, but in this case, you're dealing with a very, you know, small radius, but still there's, there's, there's a custom audience that can be built and, and should be built because at the end of it all, it's, it's the custom audience that you end up creating a lookalike audience around. And that's, that's kind of, that's kind of more getting more into it. And, and if you're going to be running it for longer, but if a guy like this, a client of yours like this, that's only in and out. They're in this area. He doesn't have a, he's not exactly long term here. It's, it's exactly that's what, yeah. He goes where the storms happen. Yeah. Exactly. So it's not like he can build a real brand in a specific area. You know, I wouldn't, I wouldn't bet on it. No. Yeah. So, and, and let me ask you this. When you first started this ad, did you have a blank and then as the ad was running, you came in here, edited it and added those. Yeah, I had the ad running with, with no targeting at all. And I had a reach of 25,000. Then I, I wasn't driving any leads. And I said, I have to at least target homeowners here. Okay. So that could have, that could have thrown off the algorithm as well. Yeah. And I know, I know. So if anything, I would just shut it off and do it again. Start over? Yeah. Start it over. Yeah. Shut it off. And then, and then start it over. And then what I would also do is the whole campaign. Yeah. Yeah. Yeah. Because it's not doing anything anyways. But, but I'm just saying I'm just somewhat assuming and, and, and, and guessing so to a, to a certain extent, but I'm also pretty confident in my guess is the fact that anytime you start an ad and then you go in and edit that throws it off. Sure. Yeah. I know. I know that it confuses the algorithm. I, I kind of, that could be the reason. All right. I'm trying to, I was trying to make a good impression on this guy and No, you're going to crush it for him. What's that? You'll crush it for him. Don't worry. You'll, you'll, you'll, you'll crush it. But at the same time we could let, let's do it the right way and just, and just, and just shut it off. And here's what I, here's another, another strategy that I would, I would test for sure. If the budget is $10 per day, I would create two ad sets. One ad set, $5 a day targeting homeowner. The second ad set, $5 a day targeting home improvement. Okay. So we separate those. Okay. Okay. So they don't get grouped in. We want to separate them. Got it. So let's, um, yeah. So, so if anything, close out this and then just, um, how long, when did this start? Anyways, when did you start this ad? Uh, like, like Thursday last week, I think, or Friday, maybe. Okay. So then you've already spent, you know, a few bucks on it then. Got about $40 or $50 into it. Okay. Yeah. It's all, yeah. I would just, I would just shut it off and then, and then let's, let's, let's do it again. Because even if we keep it on it, it keeps going the same damn way. We're still going to spend the money anyways. So, yeah. Right. We might as well turn it off today, start it up again tonight and go from there. And what I, what I do a lot as well as if, like, for example, right now, you know, you're, see you're Eastern time, so you're already at five, you know, past five o'clock. What I would do if we're setting up the ad this second, which we are, I would schedule it to go live tomorrow morning. Okay. So don't turn it on this second. Schedule it. We'll set the calendar and we'll set it for 6am local time. And it goes live tomorrow. Okay. Right. And also another tip, rather than daily budget, lifetime budget. Really? Oh yeah. Oh yeah. I thought that was, and I haven't taken any, like official courses or anything on Facebook ads. I know, we know Facebook favors people that pay them more money. So that's, that's why somebody, I don't remember who it was. Somebody had told me that lifetime budget was, was not ideal for that reason. Like if you, if you have an open ended budget, Facebook sees you as willing to spend more, or if you have a closed ended budget, like lifetime, they're going to say, okay, well, he's only worth, you know, $100 to us. So we, we're not going to promote his ad. That's, that's, that's where I heard at some point along the line. That, that, there's some logic behind that. And that, that's somewhat, that, that makes sense. I mean, I'll get, I'll give you that. That, that does, I mean, if the, if the system does work that way, that makes sense. But the way I kind of learned as well, which also, also makes sense. Where it's like every day, every ad, every day, every hour of the day, there's an auction going on, right? You're bidding against other people that are spending the same amount. And, and, and it's a bidding game. That's Facebook advertising, where this guy's advertising, spending this much, this other guy's advertising, spending that much, show that ad more, if that guy's spending more. Right. So it's, and it, and it, and it's the daily thing. When you set your budget daily, which is what we're at $10 a day, because every day is a little different as far as traffic, every day is a little different. More people are online at a certain amount of time of the day, and it, and it fluctuates. So let's say, for example, at $10 a day, there was a potential reach of, let's just say 1500 people. But if we left it open, we could have possibly reached 1700. Because the daily, because there was no daily budget, the budget was, was up, you could spend whatever you could, Facebook, you could spend more than 10 bucks today, or, or in some cases, there may not be as much traffic. So when you put a daily budget, it forces Facebook to spend it, rather than just organically pushing it out. And it's the same dollar amount. Like if we're running $10 a day for seven days, that's 70 bucks. It's the same thing. But if I open it up lifetime, and I put 70 bucks over lifetime, it just gives Facebook the flexibility to spend it however they want per day. As long as we're not going to spend it all in one day. No, they don't spend it all. No, because we set the calendar. So we'll set the calendar. We'll set it for tomorrow, 6 a.m. And then, and then however you want it, whatever the budget is, put the end date for the calendar. Okay. And there's our same dollar amount. Okay. Okay. So you could just say, I want to, I want this ad to run for a week. I have a lifetime, a lifetime budget of 70 bucks, spend it as you, as you see fit. That's all it is, man. Okay. That's all it is. So, It's a little different than Google. I was, I did take a formal course in Google ads. It's a little different than that, I think. But whatever. I could, I could, I could do something like that. Yeah. Lifetime, lifetime. I've just seen numbers just increase with lifetime. Because again, I'm not, I'm not giving them a cap per day. The question though of, the question of targeting though, like, like, like, is it crazy to just target like everybody? Because there's, you know, with a very small audience, is it kind of, kind of a bad decision? And that's okay if it was, I'll own that. No, not at all. In fact, I wouldn't even put homeowner and home improvement when I'm targeting a low, a small radius. Like, right, like just, just leave it blank. Leave it completely blank, like you said. I would leave it completely blank. That's what I do with real estate agents. And real estate agents are, that's what I do with any local business owner. Really, so no targeting. Because I'm thinking like, what if we target teenagers and stuff? They obviously don't own homes, you know, but it's, it's- But, but see, that's why, that's why like, in this case, in this case, you may, you may want to put those words because he's not, that's not his local, like that's not his local area, right? He's in and out all, all over the country. The, the company is, is this local area, but he himself is kind of, yeah, he's a lot more involved. Yeah, so, so when you leave it wide open, what you're banking on and what you're, what you're really strategically doing is creating a custom audience around those who engage in the post. So whether it's an image ad and they click like, they comment, they share, that's engagement. And then we can create an audience around those people. Or if it's a video, 50% and all that. But again, that's for people that are actually building a long-term business in that area. Because then it makes sense to build a custom audience and retarget them in week number two, week three, week four, week five, because I'm running ads all damn day because that's my local area. That's where I live. That's where I do business. Yeah. Right. But in this case, we got to get straight to the point. And the keywords in your case would, would be better. Homeowner, home improvement. But again, putting one word, creating a second ad set with the second word and just breaking up that $10.55. Gotcha. Gotcha. So I could do that. Yeah. So all you would do is just go in and set up the ad again. But as you're here in the ad set level, we would just duplicate. And then, and then, and then that, that second one would be home improvement. Yes. Right. I will do that. Yes, dude. And yeah, I could change the budget to, I could change the budget to lifetime, something like that too. Yeah. Yeah. And then what you can also do is you can duplicate the campaign or the ad, the third tab. So the third tab, you can also watch, click on that. Right there at the top, you see number one above the green button create. You see the one which were in the ad set and then the tab to the right. Yeah, that one. Click on that one. You can even duplicate the, the, the campaign level. So for example, if we're running, if we have a video or we have an image, we can duplicate that and put a different video or put a different image. Sure. Sure. Right. So, so now, now we're running two ad sets, $5, $5 and each ad set has a different image or has a different video. Yeah. Right. Or, or let's say for example, you use the same video. So we have two ad sets, $5 each, two different keywords, homeowners, home improvement. And then we come to the, the campaign level and we can duplicate the, the campaign, but rather if we don't have a second video or a second image, we can just slightly alter the headline. Gotcha. Yeah. So now we can see which one, and you're only going to do that for a few days. Like you'll let it run for a few days and whichever one pops, turn the other one off, turn the other ad set off. So you don't run that for seven days. You run that for maybe three, four days, maybe two, three days, if that, and just see, okay, where's that next lead coming from? Is it going to come from home improvement? Is it going to come from homeowner? Is it going to come from this second image that we set up or the headline that we changed? Same image, same video, but we changed the headline. Do people, are they attracted more to this headline versus that headline? Sure, split testing. Right. So, so that, yeah, that is, that's, that's, that's all split testing is, is, is change, not even, even having to completely change the image or the video, just slightly changing the headline. Gotcha. And that, that right there would make a huge difference. And then on the ad set level, duplicating it, and simply putting in the, a different keyword. So that way you know which keyword popped for you, because the way we have it set up now, with two different keywords in the same spot, we don't know which keyword it is. So I, I want all my dollars going to that one keyword that is the one popping for me. And you can only know that if we separate them. Gotcha. All right. I'll, I'll try everything you said there. I mean, that's, that's good, that's good stuff. Yes, man, for sure. I, I, it's good to know that like in a lot of local businesses, you don't do any targeting, you know, you don't, you don't do any only because that, and that's only the first time around. That's only the first time around. So keep that one in mind. It's only the first time around. And a lot of times it's based on a video. So a lot, a lot of times when I'll bring on a new client, I'll say, okay, before we capture leads, here's what I want you to do first. I want you to pull out your cell phone, and I want you to introduce yourself, your background, your experience, your passion, your business, who the hell you are. Because even though, and I talk to people that've been in their area forever, they live in that local area. That's where they do business. That's where they live. So I talk to people all the time where it's like, okay, those are the, that's the, that's, that's, that's what they, they, that's where they live. That's where they do business. But I also tell them, I say, hey, let's keep it real. I've been in San Diego for over 40 years. I've lived here every day of my life so far. There's over 3 million people in my local area alone. I don't know everyone. I don't even know my damn neighbors. So I tell these local business owners, I say, hey, you live there. You've been doing business there for 15 years, but I'm willing to bet not everyone knows you. So when you could pull out your phone, and I call it an intro video, now this roofer, he's not going to probably have time for that, but any other local business owner that actually lives in that area, first video, pull out your phone, let's introduce yourself. Because what we're going to do with that is we're going to leave the targeting wide open. We're going to run it under video views, not lead generation, and we're going to let that run. Our first weekly budget is going to go to that video view ad. Because what I'm going to do with that is we're going to get thousands of people to view it, literally thousands. Even at 10 bucks a day for seven days, you would literally get thousands of people. And then all we do in week number two, week number two is retarget the 25%ers. So that eliminated. 25% of the video, not even half the video, 25% of the video. Right, yeah, 25%, not even half. Because even you do a five minute intro video, 25%. That's a good amount of time. That's someone actually sat there and watched it. And no kid is going to do that. This is like a 30 second video. This is in five. This is like 30 seconds. Yeah, yeah, yeah. But an intro video, as you introduce yourself, if you really pull out your phone, hey, this is rich, you would go on for a couple minutes. And so with that, now we have a custom audience of people who actually watched your shit. Yeah. And we didn't put in any keywords. We left it wide open. So now week number two, we simply retarget all those viewers. Week number three, we retarget every one of those as well. Like, and we just keep, we keep retargeting every week the people who are actually watching our stuff. Which has nothing to do with keywords. That's, you actually have customers that have that time though. Like they, like sometimes people come to me, they're like, I need to drive leads now. I need to drive leads. Oh yeah. Yeah, for sure. Everyone does, bro. Everyone does. Everyone does. But then I also have to bring them down and dumb it down. And I say, okay, cool. Well, we can completely go out and just go out with the bang. But at the same time, put your consumer hat on. And when's the last time you saw a cold ad for the very first time clicked on it and gave up all your information? Very rarely does that happen. And so if you want to come out the gates that way, okay, cool. Let's just get straight to the point. But a lot of times when they're bringing, when, when, when they're hiring me, for example, to run it for the month, this is just how we're going to break it down. There's four weeks. Week number one is the intro video. And then once I explain the power of the custom audience and being able to retarget all those who watched it, that's going to allow their second ad to convert even higher because now we're running week number two ad and all these people know you. They've all seen you before. We're retargeting those who've seen you before. So now when we're finally going for the lead, these people are more likely to give it up because they've seen you last week in their news feed, introducing yourself. Right. You know what I mean? So again, that's just someone who actually is planning their flag and putting their flag down and saying, hey, this is my local area. I'm going to crush it. I want to brand the shit out of myself. And that's just how, how, how it can be done. And then after that, you just, you just retarget, you know, the custom audiences. And then, and then as you start to capture leads, you start to build custom audiences around, around all the people who, who you actually captured a lead around, custom audience, you can create a custom audience around the lead generation form. So everyone who filled out this form, there needs to be a custom audience if, if you're going to, you know, stay in that local area. But then once you create that custom audience, then you created a look-alike audience. And now you're just running ads to your look-alike audiences. Gotcha. That's like the long-term play. It's not, yeah, it's not, it's, it's all custom. Lookalike is the best. It's the strongest you could have, right? It's, it's the best. But, but it's a, yeah. But you can only do it around a custom audience. And the custom audience was only based around those who either engaged or watched our shit had nothing to do with the keyword. Sure. Sure. Right. Now, now, now, now keywords are powerful for nationwide. Like if we're running a nationwide business, and we can operate and sell a product in any state, then keywords for sure. But in a local audience, a local area, the keyword's not necessary. Based around the people, based around your custom audiences. Based around your custom audiences. Put out a video, those who watch it, retarget them. And do that over and over and over and over and over. Before you know it, people are going to see your video every day and week become indoctrinated in your content and want to pull their pants down and give up their information. Gotcha. That's like a long, like a long-term play. But at the same time, long-term is not long-term, long-term is a month. So if we're looking at it monthly, that's just kind of how I would strategically roll it out for a local business owner. Gotcha. You know. Understand. That's, that's, that makes a lot of sense. Yes, man. So what else you got, bro? What else you got for me? No, that was it. I mean, this, this guy, this roofer guy is what I, is what I had. I mean, he's a, like I said, he's got a short time frame. He, you know, the storm happens. He has to go in there and get the, get the business. And that's, that's what we were looking at. So I'll tell you what I'll do is I'll, I'll stop the ad. I mean, I'll, I'll split, I'll split the ad set into two. One for, one for homeowners, one for home improvement. And I'll change the budget to lifetime. Yes. Set a star date and an end date. Push the star date to the following morning. Yes. And then just, it's the same dollar amount, lifetime budget. And then, and then if anything, maybe try duplicating also the campaign level, the ad level, the ad level, not the campaign, the ad level, which is a third tab. Maybe, and you don't necessarily have to change the video or change the image. Change the headline. Change the headline. Yes. And see if that, and then again, after a few days, I would give it, I would give it, I would give it three days, three, four days, see which one pops free and then automatically right away shut off the other one. I will do. In case you wanted to see the other stats here, I mean, link clicks. What you see over here is link clicks. That doesn't, so the vanity metric doesn't mean anything. Video views. I, when I looked at video views, I think at least, at least 20% of them had watched like half the, half the video, I think. Should I do anything with that or no? Yeah, dude, that'd be a custom audience. That'd be a custom. I mean, I mean, now that I'm already, now that we're already, now that we're already splitting the ad set into two, you know, should, is it too late to do that approach now? I'll take it, make a custom audience and out of video views. Well, it would be necessary and, and, and recommended if you're going to run another ad. So, so if you're going to run, if you're going to run ad number two, ad number three, ad number four, yeah, start, start getting these custom audiences going. But again, if, if he's only going to be in there for a little while and you're only going to run a couple ads, then it might, it might not be necessary. Now, in this case, you did run the ad, it does have some views. How many views did it get? It looks like reach, the video had a thousand, well, it had 1500 views. The carousel had 590. Okay. In terms of people, it's a little less than that. So have you created a custom audience of the views yet? Not yet, no. Okay. Do you know how I could walk you through it real quick? No, I know how to create a custom audience. Do that then. Yeah, for sure. Do that. The numbers are big enough, you know, like you need, I know for a look like audience, you need at least 100. And for a custom audience, you probably need something like that too. I think you need a thousand. I think you need a thousand views and you can create a good custom audience. I don't even know if I have that. I mean, for, for 50%, I don't know if I would say, yeah. You could just do it anyways. I mean, you could just, just for the hell of it, you could do it. Like, even if it's not that big, even if it's not that big, that's fine. You're creating a custom audience and you're going to, you're going to put that in the ad set level, target that custom audience. You could still do it. It's not going to affect, it's not going to affect anything. If anything, it could just give you more exposure. But create a custom audience, do that, do that first and then, and then, and then set up the ad again. And in the ad set level, you'll just hit the drop down. Watch, click on that middle tab, ad sets. Yeah. Yeah, up. So, what we'll do here is go ahead and just click on edit. Yeah, right there. And then in the actual, so, is that as high as you can go? Yeah, that's as high as you can go. So scroll, scroll down a little bit. It should be above, go ahead. Yeah, see right there. So, custom audiences. So, all you do is click in there and then choose the actual custom audience that you, that you set up. So, click, click inside, add a previously, yeah, click right there. You'll see the drop down and it'll be custom audience right there and it'll be custom audience right there. And you'll see it right there. You'll see 25% or 50% or 3% or whatever. And then you choose it right there. Okay. And then burn that. That's the custom audience. And then, and then you can still base it off of two miles North Carolina. You can still use all that, but at least, at least we're retargeting the custom audience. And even if it's a small audience, oh well, it's a small area. So, it can't hurt by creating it. I'll do, I'll, I'll, I'll base my two new ad sets around that custom audience. Yes. And, and yeah, lifetime budget and schedule for tomorrow morning. Sounds good, bro. Keep me posted. Let me know, man. Thanks. Yeah. Do you have like an email? I mean, how should I get in touch with you? Yes, man. That email that I sent you the reminder on, that's my actual email. Oh, right. Yeah. Yeah. All right. Yes. All right. Email me anytime, man. Comment on any time and reach out to me anytime. We'll jump on a call whenever you need me. I really appreciate it, David. I rich. It's been a big help. Yes, sir. Thank you so much, man. Thank you, buddy. Talk to you soon. Keep it up. Bye-bye. Bye-bye.