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Neuro Retail Revolution: Phil Barden (decode marketing ltd.)

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Published on Oct 7, 2013

Phil Barden, autor de 'Decoded, the science behind why we buy' y MD de decode marketing ltd., explica el conocimiento que se puede tener del consumidor gracias al estudio de su cerebro aplicando el neuromarketing en el congreso Neuro Retail Revolution celebrado en Ámsterdam.

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