 eight steps to make a down cell that converts. Hey in this video I'm going to show you exactly how you can make down cells that convert. Now if you don't know what a down cell is you really need to watch this video because I'm going to go over what it is how to do it and how to get real results and we're starting right now. Hey JR Fisher here and if you haven't already done so click that subscribe button down there make sure that you turn on notifications. Smash that bell down there. Make sure you turn on all notifications. Now on this channel if you're new to it we help you start run and grow your online businesses. I've been selling online since 2009 and I've sold millions of dollars worth of products including digital products and physical products and on this channel we show you what to do so you can start run and grow your business. At the end of this video I'm also going to give you a bonus. I have an e-commerce course worth 97 dollars and you can have it absolutely free just as a test. This is a limited time so you're going to want to grab that. Now if you've made upsells or downsells or you tried to do any of these things put your comments in the section below. Also if you have questions about making a down cell put those comments in the section below. Okay let's get going. First off let's define what a down cell is. Now a down cell can be used in a couple different ways but the main way it's used is when somebody declines a particular offer maybe it was your upsell maybe it was your product you offer them a lower cost item. Now this could be on a product page where they've come to a page and looked at it and you have a pop-up that says hey how about this and it's a lower price or it could be in the middle of a sales funnel where they bought a product and they went to the upsell page and it was a higher price product and they chose not to do it they chose to close that page or say no I don't want that offer that's where your down cell would go. You see the purpose of a down cell it's a lower cost item but the thinking has to be we want to turn this person into a customer or we want at least to get some purchase value even though it's a lower value item and you may not make as much money getting a sale is better than getting no sale at all. Now that we know what a down cell is let's kind of look at the sales process of how to use one. Now a down cell would kind of come in in this order you would have the initial product that you're trying to sell then it would go to a more expensive item so let's say we're selling a $10 item and it goes to a $150 item and they choose not to buy that $150 item then it would go to the down cell and that gives us an opportunity to actually sell them something more than what the original sale was. So let me give an example of how we use this in one of our funnels. I have a book and it's called The Great American Food Shortage you ought to check that out on Amazon I'll put the link below. I have a book that is sold at the beginning of the funnel and then it goes to the audio from that it goes to a case of meat which is survival food and that survival food is tied to the book because the book is about a great American food shortage so it then goes to this case of meat that's $169 it's a mixed case of meat it has a sampling of all of our different meats it's a big jump from the price of the book which is a $7.95 book then it goes to $159 or $169 item so some people don't buy it because maybe it's too much money at that stage of the process so from there if they choose not to buy that case of meat it goes to a down cell now the down cell is $37 and that down cell is actually a sampling of that case so it's smaller cans we give them one can of each they get five cans as opposed to 12 cans and they're smaller cans and that's the down cell and we sell a lot of these down cells a lot of people buy that product who have already said they don't want the more expensive product okay so let's look at these eight steps that we use to make our down cells work better number one you can use a video now on my down cell page i actually have a video of me talking about why they maybe didn't buy that case of meat and the video goes something like this hey i understand that you didn't want to spend $169 right now maybe that's too much of an investment maybe you want to try the product out so what i'm going to offer you is five small cans so you can actually try out the product first before you buy a larger quantity so that's basically what the video says to the people and it gives them a reason to actually buy this particular product in a smaller amount to test it out okay you also number two you've got to make sure it's a related offer so um obviously when we when i sell my book and it's a book about the great american food shortage i can go into survival food my wife actually has a dog training course and she has a book also so hers may look like you know buy the book and then to go to maybe some high dollar coaching for you know $400 or $500 but that may be too high so what happens in that case is then it drops down to a continuity course which is the down cell and that's at like $27 a month so it gives them the opportunity to spend a whole lot more money to have personal consulting that's say $497 but then it goes to a lower price item of $27 which is continuity and that's a dog training course that they pay monthly but you see all these products are related i thank you so much but i also want to give you another little offer if you don't want canned meats maybe that's not for you right now maybe you're a vegetarian i'm going to offer you one of our 90 serving buckets now this bucket has breakfast lunch dinner dessert and drinks everything you're going to need and it gives you 90 servings 2000 calories a day for an entire week for one person or about a half a week for two people so go ahead and grab it right now at the special price and i know you're going to love the book i'll talk to you soon number three you've got to make the sales page for your down cell congruent and what do i mean by that it can't look vastly different than the other two things they've gone through so that book page that we sell our book on has certain colors and then the meat page has certain colors the down sale should also have the same colors and font styles if you change this up too much you're going to lose sales it has to be congruent number four it should automatically be added to their order and what i mean by that is they shouldn't have to put in their credit card information again or their name again they should just be able to click one button and that particular product is added to their sale now the way we do that is we use kartra kartra is wonderful for setting up up sales and down sales if you don't know what kartra is i put a link below all you have to do is click on it it'll take you to a page and you can actually watch a video of how it works you don't have to opt in you don't have to give a credit card number you don't do anything but if you choose to get kartra that link will also let you get it for only a one-dollar trial so check that out number five it should be a one-time offer don't leave the customer to believe that they can get that at any point because if so there's no urgency to buy it now so make sure you say it's a limited one-time offer and make sure it actually is number six it should be a highly discounted item so maybe that twenty seven dollar a month continuity course is regularly a hundred and twenty seven dollars so it's got to be a huge discount don't have like five or ten percent off because that doesn't seem like enough of an incentive for the customer to actually buy your product so it's got to be heavily discounted but keep in mind even though it's heavily discounted getting something from your customer is better than getting nothing from your customer number seven make the offer clear you can say this continuity is normally a hundred and twenty seven dollars a month you can get it for twenty seven dollars but don't start talking about how they can get a forty percent discount and then when they buy again they get another ten percent and then they have to jump through some other hoop to do it don't make it complicated make it super easy super simple to understand because understand they've already gone through two steps of your sales funnel already and if you make this too complicated and too difficult you're not going to get any sales number eight is don't be too pushy i've seen it happen where the sales copy of the video is way overly strong as far as trying to sell the customer you don't want to do that keep in mind if they don't buy this product you don't want to burn that bridge for future sales you just want to make them a nice offer let them know what a great deal it is and let them know it's limited time now have you built any sales funnels yourself have you done any upsells and downsells i want to hear about what you've done also if you have any questions whatsoever about downsells upsells about e-commerce in general put that in the comment section below now if you haven't already done so my gosh you've got to subscribe click that button down there that subscribe button and don't forget here it is the bell ring the bell you've got to smash that bell next to the subscribe button because if you don't you won't know about future videos and you want to turn on all notifications that way every single time i do a video they actually shoot you an email and say hey jr's got a new video you got to go watch it now don't forget i promised you an e-commerce course it has a value of 97 but you can get it absolutely free right now by clicking that link below thank you so much for watching this video and i'll see you in the next one hey thanks for watching my video don't forget to subscribe to my channel and click that little bell right there 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