 Hey, what's up guys it's coach Ben from soccer entrepreneur in today's video I'm gonna be addressing a question that I've been getting a lot From trainers who want to set up their own private soccer training Academies so if you are a trainer who wants to do that. Yeah, let's say you are a college kid You want to do private training on the side or you're looking to? Have like a full-out academy where you are helping a lot of players every month a big question I've been getting is People will write in or will be on the phone. They'll say hey I'm currently on coach up comm and if you aren't familiar with that Basically what that is it's a website where you can be featured on there as a soccer trainer and There's all the people who are in your city who are on coach up There's everyone's profile and I think it's actually a great Website they figured out how to help a lot of people who don't want to do their own marketing and I think it's great for people who Want to just be on something to get more exposure And I'm gonna tell you kind of My method and why I think having your own brand is gonna be a lot more powerful for you But if you are a trainer right now who is struggling to to get your message out there That might be a good solution for you If you aren't familiar with making a website, you know being on coach up could be a good call for you But I'm gonna tell you like the pros and the cons of being on there So a couple pros of being on listed on someone else's website is They're gonna put together, you know your your page. They're your profile. It looks very clean They're going to handle all of the payments. They're gonna handle the insurance They make everything look and appear good on your end and it makes it look professional when people are signing up you know all that is good and some of the cons though that I've noticed is when you are on there you are Always gonna be compared to other trainers on there and the reason why I don't like that is because Let's say you charge $50 per session 40 to $60 per session is very standard For most trainers on coach up and let's say there's someone else on there. The charge is $15 and they're a great trainer Who if parents if their objection is priced They're always gonna go with the lower priced guy And they wouldn't know about that guy unless they were on coach up looking at your profile and kind of comparing you to other people And the reason why I always tell people to have their own brand is because when they're on your website They are locked in on what you're doing on what you're offering and I think there's so many benefits there because It's going to show the parents That this is what you do. You're not just doing this on the side You're doing this full-time whether you do a full-time or not having your own brand is key because that separates you from what other people are doing That's why we have our own website and there's so many different ways you could build a cheap website I think they're very simple to do. You could go to squarespace.com. I think you pay like $10 a month and I've never really explained too much about this in the past on other videos or other podcasts, but Everything's gonna come down to search ranking. So a lot of people who start training players This is something they don't think about the beginning is if I'm gonna have a website, how am I gonna get a lot of people in my town to see that and Another pro for for coach up is like they advertise. So like they will show up normally typically one or number two for private soccer training in Whatever city you you live in so you just fill in the blank private soccer training Atlanta or private soccer training, Chicago and Like I said though the problem is once people click on that they're gonna go to a page where they're gonna see a bunch of trainers There could be 20 trainers or 50 trainers or 100 trainers depending on the the size of your city You're gonna be compared against them or you could have your own site your own brand your own landing page Where people will see you they they are more comfortable because they can see results of the players that you've trained They can see all the different training options. They see a picture of you They there's a billing system there I mean everything can look a hundred times more professional when you have your own brand and the reason why I would create this video is because I Never want you to feel like you have to compare what you're doing to anyone else and when you go on websites like that It's instantly like compare mode and that that's why parents are there. They're shopping They're they're seeing who the best trainer is and when you have your own site though when you have your own brand That separates you from other people because most trainers out there Honestly are not willing to take the amount of time to do that But if you already know what your site if you already know what it wants to look like It'll take you probably less than two three hours to actually do that And that's something that we figured out here. That's worked great for us Most people will go on coach up in my town and that's cool. We don't want to compare ourselves We don't want to compare our prices or anything to what other people do And that's why I think it's very powerful to have your own thing to separate you from Everyone else you wherever the crowd is you want to do the opposite go away from the crowd and do your own thing And that's why I want to shoot this quick video Because I see a lot of people out there. They fall into that trap of just comparing themselves to everyone else And when they want to raise their prices, they don't do it because no one else is doing that And when you do your own thing, you can run things however you want So if you like today's video click the thumbs up button, let me know in the comment section What questions you have and if you're brand new here if this is the first time watching one of my videos Or listening to the podcast I wanted to welcome you and tell you that I have a great resource For you right now. So if you want to start your academy, I created a book. It's called the startup soccer Academy It's great for people who want to do this as a full-time thing If you want to learn from a to z the required steps to starting your academy and scaling it That's a great resource for you. That's going to be linked in the description box below You can just click that there go check it out. It's helped a ton of trainers, especially recently and if you like that Definitely share it with some other trainers that you know Probably don't want to do that with people that are in your town because I want you to have the advantage But I put a lot of time and energy into that resource and basically seven years worth of training have gone into that So I know you're gonna love that and subscribe to our channel I'm gonna be having one video and one podcast every single week for 2017 And like I said if you have any questions shoot me an email at startyoursockeracademy at gmail.com and I'll catch you next time