As a fellow business owner, when it comes to social networking you probably already know that marketing is important for business growth, and in today's climate that's especially true. More and more, your prospects are turning to social networking websites like Facebook to locate businesses in their own backyard, or to ask their "Facebook Friends" for product and service recommendations.
But what exactly is social networking?
Well, according to the Facebook Pages Manual, Facebook decided to add the functionality of setting up social networking so that business owners, organizations, bands, and celebrities could keep in close relationships with their fans, clients, and customers.
Having social networking gives you the capability of adding video, graphics and email auto responders to start building a list, adding coupons, selling gift cards, etc. You can be very creative with social networking, just like you can with your website.
So you may be thinking "So what's the big deal? I do all those things on my website already." But, although you might have all of these things on your website already, getting your business more exposure on the world's largest social networking sites should also be part of your overall marketing strategy.
So, does social networking get picked up in the Search Engines?
Well, when you want to market your business using social networking, you're going to need to know how to effectively set up and promote using social networking intricacies, right? There are a number of ways social networking can get visitors, and surprisingly the easiest way is by getting that social networking page recognized by the search engines.
Today, social networking is getting great search engine rankings, thereby bringing organic traffic to your page.
When it comes to social networking, the keyword that we want to focus on is "business owners." When a business owner has the capability to promote his or her product or service, a tightly focused keyword rich social networking campaign will get better rankings in the search engines.
Social networking allows businesses to customize their social networking in a number of ways and doing so is a great idea!
You can add custom graphics to build your brand, videos that excite your visitors and deliver your message in a fresh, new way or even add the ability to capture email leads direct from your social networking!
And now that social networking platforms are getting as much (and in some cases more) internet traffic to their channels, there has never been a better time to harness the power of social networking!
The bottom line is that you want to attract "fansumers" with your social networking. And if you're wondering what a "fansumer" is, it's yet another social phenomenon you can use to your advantage. According to Forrester Research, a "fansumer" is simply a consumer who has "become a fan" of a brand when using social networking.
So, why can social networkng be your business' best friend?
The main reason that you can target a specific audience, in spite of social networking itself having a broad, generic demographic, can be attributed to focused social networking.
But always remember, social networking puts "social" before "SEO" -- even in your social networking marketing campaigns!