 So I've run like I've run like Facebook and IG stuff and I have a decent grass over that and I know most of it well I know when I run like IG ad for instance IG is optimizing for through plays right is YouTube able to optimize for anything in that sense like let's say views or whatever I do I have to do that manually is that always a manual processor is it like smart like Facebook where it figures out like the most through plays are coming from here and it maneuvers that way, or the most views are coming from this one area and it goes that way. Yeah, no it's not as smart as Facebook. Facebook is highly algorithm driven or artificial intelligence driven. Yeah, YouTube is more about finding the pocket. And there you may not each of those. So fine pocket is, hey, I'm getting this amount for targeting these people. Yeah. And there's some level of optimization to it that you can do. But overall, it's pretty pretty superficial in comparison to Facebook. I basically have to watch it more. Well, it's not about watching it more it's about our is this pocket working or not. And then, alright that pocket is not working. Let me try this pocket. Okay, then let me try this pocket where Facebook can take some of your bullshit and just ultimately start to optimize and and make it better. Yeah, that's why it's a good starting platform for people. YouTube, it takes you actually looking at it and then moving it somewhere else and testing it. The beauty is YouTube can be scaled so much faster because of that though.