---- Information products are just as much about entertaining people as they are about informing people, which is why many VidCurator FX Review sites follow this principle. I only realized how true this was recently. The best products on marketing are usually the least popular. The top marketers in the world cannot compete with the amount of sales of these “popular products”.
If I went and talked to a new person to Internet marketing and told them that I had a VidCurator FX Bonus, a Dan Kennedy product and The Rick Jerk ebook at the same price, they would purchase the Rich Jerk ebook. Marketing and finance and complex theories are not sexy. Solid marketing products that read like text books are not sexy.
They may be full of great information, but they have little or no appeal to the work at home crowd or the majority of the IM crowd for that matter. So what does the general work at home crowd want from their information products?
They want instant gratification and a simple plan to follow. They also want HOPE and to be inspired. If you can make your buyers enthusiastic about your products, you are on a winner. Make whatever product you are selling sound so simple that anyone could do it. Make it so that this is true.