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Uploaded on May 17, 2019
DISH provides services to millions of television and broadband subscribers. They have embarked on a strategic initiative to implement a Customer Engagement Hub to facilitate more intimate, personalized, timely and relevant interactions with their prospects from the Cloud. DISH Network is partnering with RedPoint Global to provide the technical and functional backdrop to this initiative. Join Kiriti Ponnala, Manager, Marketing Data and Analytics at DISH to learn: The challenges DISH faced to create personalized and relevant experiences with their prospects from the Cloud; How they overcame these challenges bringing in new solutions while still being able to operate business as usual making use of Cloud cost effectiveness; New plans and innovations for future success that combine capabilities such at A/B/n testing and additional channel integration. Hosted by: Chris Gulla & Windi Julias, RedPoint Global