Renault Pop Up Store at Cremerie de Paris N°1





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Published on Apr 24, 2015

Renault Twingo Pop Up Store, time lapse of a Twingo driving
into the Cremerie
Opening Cocktail Reception for the launch of the new Twingo.

Renault is a flagship brand of France
and one of the World's most famous car manufacturer.
The company was created in 1898 by Louis Renault
and his older brothers Fernand and Marcel Renault.

Twingo is a car line from the Renault company.
The word is a mix of the 3 expressions
« TWIST », « SWING » et « TANGO ».
The new Twingo represents the 3rd generation
of the famous car line. It was designed by Laurens van den Acker.
Twingo is extremly flexible and consumes very little gasoline.
The Twingo Pop Up Store was organised by Yaniv Abittan.
The Video was produced by Worldscott and Ben Solms.
The Pop Up Store opened from february 27 to march 8 2015.
It was the first time a car entered the Cremerie de Paris.

Cremerie de Paris is an iconic Pop Up store hotspot
located in the heart of Paris and in the heart of the history of France.
Back in 1646 the young children King Louis XIV, François and Catherine de Villeroy played in the courtyard. Coco Chanel discovered the Cremerie in 1919. The "escalier d'honneur" (central staircase) had a mysterious attraction on the fashion designer frequently came here from the Ritz.
At the dawn of the Internet era the Cremerie was one of the first Cybercafes
where was invented the Phonebook of the World.com.
In 2011 the Cremerie was converted into an expo center for Very Beautiful Brands.
The Cremerie is located on rue des Halles opposit the Restaurant Gladines.

Phonebook of the World is composed of
hundreds of Country and thousands of City Phonebooks.
The site was invented at the Cremerie de Paris at the turn of the century.
It has many international users.
Sometimes they discover the Cremerie de Paris Expos without ever coming to France.


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