 Ideas actually don't matter. Ideas are free. They're there. It's just a starting point. And when I see companies investing in idea management software, I only have to laugh because that's the beginning of the process. Again, what's hard is turning an idea into value propositions that customers want and a business model that can scale. What that means is you invest in 100, 200 different teams, small amounts of money, and let them explore ideas. And gradually, you weed out, number one, the bad ideas, and number two, the teams that are not entrepreneurial enough and can't bring evidence to the table. So it's not about selecting ideas. It's about almost with an evolutionary process getting the best teams with the best ideas to stand out. And that's how you'll get the real growth engines. And that's what the great innovators of our time actually do.