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Published on Apr 10, 2012
Motor vehicle crashes are the leading cause of death for children age 1 through 12 years-old. Based on 2010 NHTSA crash data, each day an average of almost 2 children (age 12 and younger in a passenger vehicle) were killed and 325 injured. This fatality rate could be reduced by about half if the correct child safety seat were always used. http://safercar.gov/therightseat
Child Passenger Safety:
In the U.S., a child who dies before his or her 13th birthday is most likely a victim of a motor vehicle crash. Crash data from the National Highway Traffic Safety Administration shows that in 2012, children 12 and younger died in a passenger vehicle at a rate of nearly two a day. In 2012, the Ad Council launched “The Right Seat,” a campaign that encourages proper installation and use of car and booster seats. Directed towards parents and caregivers, the campaign helps match children ages 0-12 with the right car seat for their age and size and promotes the NHTSA’s best practices for car safety. For more info, please visit: po.st/TheRightSeat
Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. For information, news, events, and more, please click here: http://po.st/AdCouncil
The Right Seat | Child Passenger Safety | Ad Council