 The agency just underwent a refresh, so I really want to start with that. You know, you are a 200 year old brand. We started as a news agency and went on to become an agency, an ad agency. What is this recent refresh going to look like and basically what was the agenda behind it? So I think what's really important is that our concept of entertainment and culture and what we've been doing within Vivendi and Habas is looking at what we need to supply our clients and how we create an environment that genuinely makes a meaningful difference. You'll know that our position is all around making a meaningful difference to brands, businesses and people and that's irrespective of whether it be media, creative or health. What we've done, with the rebrand, is visualise that and bring the whole network together under a common form and a group theme. And that is very much reinforcing the integration of this particular list and our whole message around intervention. You know, everyone who wants to stay relevant has to reinvent themselves. So I want to ask you, Donna, what do you think the canline international festival creativity needs to do to be there? What needs to go most importantly? So I think to be relevant, we actually just had that conversation. It would be wrapped around talent and the recognition of talent. We celebrate creativity as we should, but we should also be celebrating talent. One example of that is at the Hafaz Cafe this week, we'll be celebrating the 225 students from all over the world. Embracing our talent, bringing them into the industry and nurture it and I think it's a miss and it's something we should focus on in addition to creativity. It's also very interesting that you moved from leading the healthcare business of ours to the creative side of it too. Even I can, I think the healthcare awards are very... How are you planning to go forward from here on now and what is the integration going to be like? So before I get to that, it's interesting you said that health is separated from the mainstream, but if you look at the mainstream awards, there are a huge amount of lions that are one with health-related subjects. So the lions have blurred, which is exactly what has happened with health and creative, which is why we've done it. So if you look at health after COVID and our brands, everything has a health, health wrapped into it, health around it. One example would be we pitched Harman, we won Harman globally. Harman is speaker and headphones and if you think about headphones, what relevance do they have to health? Well think about it, it's exercise and health and the lions have blurred and totally come across and when you put the expertise of health with the strong creativity, total magic happens in a totally different way. And Rana, I'd like to come to you. What is the breakup of health and creative business in India? See, naturally if you look at traditionally in India versus if you look at not the night or the past of the world, India actually has a very strict regulation about how you can advertise that trends and also naturally limits the capability, but what we are realising is that if you look at the numbers right now, if I had to look at the book, it would be around 30% or 35% of the health and the abundance is real. But I think with consumer health and everything that stands in place, all and also in India versus wellness, and the entire thing about nutrition and exercise, I think the opportunity was huge. So we'll take care of a lot of stuff happening in the next few months about how we are diversifying the new health decisions, which is happening as we speak, a lot of what is happening in Africa, region and all. And I think, you know what, I've also realised over the last few years in this atmosphere that, you know, creative agencies pretending to be health or a specialist agency because when clients get into super specialist agencies in terms of wellness, nutrition, and many such forms of conversation, I think a health expertise makes it a very strong relationship and I'm glad we have that. And I'm hearing a lot of conversations happening in India right now. Can I answer that? See, I was in India about a month ago. We've got a whole series of visits taking place in India because India is one of our priority markets because it's one of the most entrepreneurial, innovative, growing areas of our network. You know, bear in mind we've got 74 villages globally and to actually pinpoint India as one of those is quite an achievement. But what Rana's talking about is the way the good job works is very much an integrated offering. So, yes, there is a need for it. Yes, there is a health property. Yes, there is creativity. But when our clients come to us, we create teams that are most appropriate for that solution. So it'll be a mix. And because we're all great together, it is genuinely about client first. So it's around client models, not about agency constructs. And I think that's really important. It's a huge differentiator for us. It's a very large differentiator for us. I think it's huge. Because we're talent to task and we're not silent and we're totally flat. Makes sense. And Rana, I also want to ask you. You know, your appointment to this bigger room, and it's repeated for you, too. It also marks a shift in power from Europe to North America. Do you see the North American market becoming bigger than Europe in the near future? So I think, first of all, we don't look at it as a shift for a global organization across the world, no matter where we sit. So for us, it's not a shift. But yes, North America will always be a huge focus for us and a huge investment for us as it's the largest market in the world. So yes, we will continue to invest heavily in their focus, but make no mistake, we're global. And how would you compare India to some of your bigger markets? Well, we're all excited about India, as Tracy just said. It's a priority market. You see the number of acquisitions we've made. You're going to see a lot more. We are totally committed, totally focused. We're very excited. You know, talking about acquisitions, you know, how much India has been obviously on a big acquisitions free. And many have been compared to Densu of the past. But Densu is almost trying to put the base back into the tube and integrating it all together, you know, in under one creative brand. So what do you have to say about these acquisitions and the parts that you're going to charge? So I think, you know, I think the answer lies in the fact that if you look at the rebranding that we've done with a group of us, there's nothing called group, right? So we don't want to sound condescending or trying to be bureaucratic by saying, oh, we are a group of companies, right? We are a group of us. And the new philosophy is one of us. So if you see what we're doing is that, unlike the agency that you just mentioned, because it's adding expertise just for the heck of what we were doing, it's a simple philosophy in India. If it is a growing market, if it is a market which is showing opportunities, if it's a market which has potential for the region and for the group, then we're going to add expertise. It's going to help not only in India, but it's also going to help global. So if Donna believes or Tracy believes that there can be a center of excellence, which is a huge round of content writers working for help, we're going to build it in India. If it's going to work for design, which is funded, they're going to build it. And if you build it for market, one of the largest market place models out of India, it's at 150 people in less than a year. So it is not just activation. It's about acquiring agencies which adds to the global expertise and adds to the expertise of India. So we don't look at it as a silage. It's actually the figure of market. You have some great entry last year on a global level, right? Which is going to be your liquid debut this year. So we all think our entry for Wreck-It for Vanish. I don't know if you're familiar with it. It's brilliant. Vanish is a laundry detergent for clothes. And we were able to lock on to an insight that folks with autism need familiarity and they need to have simple and the same. And Vanish prolongs the life of clothing. And the same clothing is very important to autism. So we were able to roll out a campaign related to autism and how Vanish really contributes to the comfort of folks with autism. And I think that's a real one. All of the best for that. And just one last question. What are your expectations from India? You know, we've never really seen the Indian conclusion to stealing the limelight at the can. So do you think it's going to change this year? And you're... Oh, no. Buckling. We're on our way. I'm not feeling good with that answer. No, buckle in. We're on our way. Don't count them out. Yeah, absolutely. I mean, honestly, the time that I was in India, the inspiration, the approach to creativity because creativity doesn't just sit in the creative part. Creativity sits within the entirety of the agency. And the ability to pull different people in when you need it. Honestly, what do you need to come through it? You need to come through it. You must. This is going to be a unique village and we're really, really excited to see what all it can do. Thank you so much to all of you. It was an absolute pleasure talking to you.