 One of the things I've been thinking about lately is Implementation and service design. Well, it's actually not lately, but I've been thinking about it quite a lot and I think we need different mental models when it comes to service design and implementation and One mental model that I've been using I Want to share that point with you and that's a mental model of service design being Like creating music like an organization Other people who are creating music, so let me explain because I can imagine that's already confusing so imagine that you're listening to music you're going to a concert and The music is actually being created at the moment that you're there so the musicians play the music and You're as an attendee consuming the music It's it's in the moment. It's there. The music is is sort of implemented on the spot Well, there are a lot of similarities with services services are also created on the spot now Here's the thing that I sort of find really interesting You have different kinds of music you have you can have like a classic orchestra where you have a It's not a composer Irigent it's called in Dutch Who sort of Orchestrates the whole the whole band so he's helping people He's helping the musicians to play the music in the right order and you as an audience enjoy the performance You're in there But it's really coordinated. It's super structured and it's super coordinated. Everybody has a Specific task and knows what they need to do. So that's one kind of music style On the other end you might go to a jazz club and in a jazz club where when people when the musicians start jamming there isn't like a set piece of music that they need to play they just Feel the energy of their room. They see how people respond. They Know where what they are good at the musicians and then they just start making music so that's completely the opposite of Like being in a classic orchestra and of course there's anything in between now If we go back to service design, I think for one Services are much more like creating music where the music is created on the spot the service is created on the spot and we need to adopt that kind of thinking rather than creating a blueprint and Going to the next stage and then at some point implementing a service. I think that's wrong It's much more realistic to think about services as being implemented all the time music is being implemented As it's being played. So that's one thing and another thing is I think We as service designers often think that we're working with an orchestra for the classic orchestra where things are sort of really structured and tidy and and things go according to plan Well, the reality is probably we're working with a Jazz band where it's much more like jamming. It's much more unstructured and the best we can do is not so much design the music But it's we design the environment. We design the room. We make sure that the right audience is in there We make sure that the musicians have the right instruments We can do a lot in preparation, but we cannot control the final outcome It's much more messy reality. So That kind of mental model in regards to Implementing service design or what implementation in service design means It helps me a lot to think about what you can actually do and other kinds of conversations you can have with a client The conversations change when you use these kind of mental models What do you think? Is service design similar to music and if so What kind of music are we creating? What kind of organizations are we working for and what what? What kind of mental model would you use? I like this one a lot and I'll be showing probably some more ideas about it in the coming weeks But just wanted to get this off my mind So service design is like making music and especially like making music as a jazz band