 They are talking about they are going to analyze the website and we are going to learn a lot about it. We hope. But no. We hope. So please give them a round of applause. Thank you all for being here. Let's start with a disc neighbor. It's live performance. We don't know what the results will be. We need your input. We need a few websites. We are going to scroll through the websites that you mentioned. And we are going to give you suggestions based on neuropsychology. How you can improve your website. You might go very good. You might go very wrong. I really don't know. My name is Davidson Mann. I was at a store yesterday with my co-worker Ian McCorkadale. There it is. I'm a neuropsychologist. I'm a neuropsychologist. Hopefully we are going to improve your website for someone else. So who wants to go? You go. All I need is the main name. E-X-N-B-E. E-E-E-E-X-N-B-E. E-X-N-B-E. E-X-N-B-E. That's a plan. Is this a good challenge? You need the point code. I'm holding the license. How do I get on the internet? Is anyone... I have a question. I don't know. It's very hard to see, yeah. It's so difficult because you have the language language. I immediately see the word, like... What? That's not right. People in Lindbergh have problems with that as well. And they read the section. What happens when you scroll over these top things? The navigation? It's a difficult one. If I look over the navigation, what I see is that the contrast reduces. The contrast right now, you have the white text color. This may sound as you wish, but there is overlap between marketing and the talk that you had yesterday. Neuromarketing and UX. Sometimes you would think that's UX, but we combine it all together and then we name it Neuromarketing. If you hover over your menu by the item that you're putting your attention to, you're reducing the contrast. Because you have a dark background and the text gets darker. You could do something with that. And what's online success? Do you want that to be such a broad definition? Okay. You could add a tagline and add four or five words so that your target audience immediately knows, okay, online success means this, this and that. For instance. And I'm not saying you're wrong. It's just advice. It may sound like you're wrong, but you're not. And if you see anything, please check. Oh, I do. Because I'm 45, you have font size. We've been from this far away. Still small? I love you. It's going to be the right one. Okay, because I'm the same. Is it different? Font size, 100%, computed. Font size is 50 pixels. 20, yes, yeah. So, I think on a regular screen it looks better. And you, yeah, it might be probably, but you could increase that button if that's your call to action. Because the button has a similar size as that text. All the attention could be divided between those items. All the attention out there. What is a little bit confusing to me is this whole screen here, that is like a random site that pops up. But it says happy students. And I'm looking for, I've got this a house in Belgium. Or a place to stay here. In Antwerp. So I'm immediately drawn to this part of the page as well. And it's giving me a whole sorts of information that is not about. Exactly. Yeah, yeah. So that's what drew me off. As a suggestion, you could have a picture of yourself. Then you may think, I have it on my mouth. Exactly. But you say hi on your room. So if you had a picture of yourself over here, you could also use high-gazing. And we tend to follow the eyes of persons that are on the screen. So you could look down. And that way you are directing the attention downwards. So the chance of scrolling down will increase by doing that. So if you have a little ruin looking up at the button, that would direct all the attention toward the button. You could look up. Yeah. And the science behind that is that we as humans have a extremely overdeveloped visual cortex. So for faces, we are extremely adept at seeing faces. That's why we see faces in all sorts of wall sockets. And maybe even your toilet boy looks like a, mind does like a face. We see faces everywhere. That's why faces we scan and we see them immediately. It's important. And especially the eyes. There's the most important feature in a face. So when you have a picture of a face looking at something, we all start to look at what they're looking at. And you can do this when you walk on the street and start looking up. Just see how many people follow and start looking up. Oh, I've told you. We have to. Yeah. It's hard to stop. Even if you think, I'm not going to. I'm not going to. Yeah. It's all. And it's about you. Over here. It's got what you could do. But it's about what you can do for your customers. So your customers should be first. So not using the word I or me. Instead, and replace that with you works better as well. Yeah. That's shifting the frame. What you can do. I mean, just what you can do for me. No. What do you mean? You just said the same thing. Yeah. Oh, it's very different. Services. You need help with. For you, need help with. Not I can help you with. I can do this. Right. Oh. The. Well. Problems translating it for me. Yeah. And it says discover what I can do for you. Yeah. So it's saying that. In English. Yeah. But it's still what I can do for you. So about the I in the first part. Basically. Yeah, exactly. Yeah. Yeah. And it should be as less about you and as much about your. Prospectory audience. Yeah. Of course. Yeah. Not a recommendation. You could do your recent work. I think it's directly to. The website. I make it a landing page. On your website. And from there they can move on to. You can even use that landing page. If you have this game on their website. You can use that landing page as. The link on the website. So. For. Hey, hey, hey, hey, hey. Of you. You go. You create a landing page and from their page. From their page you link to that landing page. Because people have the context of their website. And they land on your website. With that context again. So if you're familiar or familiar already on your website. And from there you can get them deeper in your final if you want to. But familiarity also has. And what happens on the bottom on that red thing? What does that do? Nothing. That's it. Yeah. That should do something. Yeah. There are the don't push me buttons. You have to press it. This is one of those don't push me buttons that everybody wants to click on. An extreme form. So do a contact form or make it funny. Jokes always helps. Make them happy, make them smile. So. Wow, you click this button. It does nothing. It's a lot of my logo. Yeah. Okay. Okay. But you could do something with that. Yeah, you should. Yeah. So it says here. And then you will get contact information. This is a button. Full services. Yeah. We're talking about this section. Yeah. I didn't see that. No. And the contact page. What I see me doing by now is I want to email you the select text, go to Gmail. Now you can click it. Yeah. Yeah. Yeah. So yeah. Make this a button or make it a clear collection. A more clear collection. So clearly you can click it. And could you go back up a little bit to the last thing? Yeah. A little more, a little more. Is there no social proof anywhere? Yeah. Yeah, social proof of any kind. Yeah. Yeah. It's links to his Facebook page, but not from other people saying, hey, I tried this. This is great. Yeah. Yeah. Yeah. Nothing. Because that's a very strong psychological effect that works every time. Yeah. Yeah. It also works to put social proof on the page as well. Yeah. Yeah. It's about generating trust, creating trust. And social proofs increases the trust that they have in you. And it doesn't have to be about the service that you are. It could be that you gave a talk at work and the nightmare into the hand that someone said, well, your room was really blah, blah, blah. Put it up there. Put a face next to it. Put a name if that one person wants to. You could even link to what side of that person or who's thinking so far. And then social proof. It says something about you. And people trust the opinion of someone else. So your trust increase. It could help. It could help too. It could help. But it depends what you have in your timeline. And you have no control over that. So it's better to have something that's not fundamental, not that binary. There are people who do things in favourites. Yeah. That could work. Exactly. Yeah. That's a good one. Should we do another one? Because other than that, it's pretty cool. Yeah. Yeah. It should be mentioned. I don't know yet. Well, you could add it here more clearly. I built a website with... You could go down there. Yeah. I don't know my services. Yeah, but I'm over here. This is where I land. This is where I land. And okay, online success, online success. But what's online success? So the tagline, for instance, could help building beautiful WordPress websites and bounce it around. Something like that. Then I know immediately what you can offer to me. What did you offer to me? Pick one. It's a lot on my website. Sorry? I'm a regular personnel. So... I'm a regular personnel. My attention is draining. Yeah. I see this... But what's happening? I see this is... Yeah, it's a little busy. The screen is moving. I see those screens move as well. Change as well. The chair is changing. The Facatura one is pretty smart, though. That little eye on that little iPhone thingy. Yeah, that's pretty smart. I'm trying to build a case for a rebuild. So what you do mostly is looking for full-step WordPress developers. Because that's what... That's the company's purpose. Yeah. Is it? No. It's not? No, no, no. That's what my brain is telling me. Oh, dear. And again, it's all about you. But it's about me. Because I like the customer. Yeah, there's basically too much going on at the same time. Yeah. Phew! I asked you to stop it. But this is good that you use social proof. Adding a face over here. Adding a face would really add more value to it as well. Yeah. Or the... Yeah. It's just as Baker McKenzie or Doudara. Nobody knows. And this should all have more white space in between. All these little blocks. Because there's another one, two, three, four, five, six and a half blocks on the same page. And you don't know where to start really. Where to start reading is it? Because that's a quote. That's a thingy. That's a bit of text. And is this a quote? Or is it a text? Or is it a habit? I think the purpose of it is... Okay. Then it might need more connection with the paragraph. Yeah. Right. It needs to be right above the text. Would it be better if they could try? The text will do that. That could work as well because we read in the capital app. That's how we scan the website. So this location, this chance that this is the first location that people land their eyes on, I couldn't hide. So moving most important content to the left side of the page could work. But, and I'm switching to again, visually. Visually, the most important stuff is on the... No, these things should be on the right, for instance. The bottom right. Yeah, that should be on the bottom right. Because that's what we expect them to be, or on the bottom. But I agree with you what you said about the text being on the left. Because that's where we expect text to begin. So that's... Yeah? Oh, is it? Really? Are they testing? I mean... This is pretty... Does anyone know what it says over here? How many seconds did it take you to read it? Don't understand it? It took me... I saw the law but I couldn't see what this is. So from a processing fluency point of view, you could use an easier file. And it's on the signature. Yeah. Yeah, I thought it was on the signature. And is there nothing there on your... Well, that's kind of it. There's supposed to be... Is it the same? No, it can't be. It can't be, yeah. Wow. Yeah? I was just told that the first thing you need to do is test it. And all of that on the signature? Please don't do that with my computer. No, it's fine. He's crazy. Oh, yeah. Oh, yeah, there it is. Because that was what happened. Aha. This is all very good stuff. Is that your job done now? No, no, no. I want to be good. No, exactly, yeah. It's a question or a demand. Oh, really? Anyone else who's a demand man? You can have a break or you can stay here and... I do a small one. So, yeah, all kind of two to five. So if you want to have your wet life checked, just tell them in the Norway and then they'll check you. We'll stay here and we'll stay here. Yeah, and then you can drink afterwards or you can still ask them to check your wet life. So we'll be a little bit of a man here. Yeah? So, that's that. Okay. First, I have to tell you all. Get a tissue if you didn't get a tissue. Okay? Because that belongs to a tissue, yeah? And if you didn't get a tissue or you actually didn't want it, still get a tissue. Okay? Give it to somebody who's going to be happy with it. And, yeah, there's this lovely little... It's not necessary. You already arranged that. Yeah, but you're not going to win. I would love one. That's good. Thank you. Thank you. Yeah? Yeah. We're not going to have a break. So if you want to have your side check as well, stay here and we'll continue. Dude, the break doesn't start until... Yes. Or the pause of the week. Yes. And if then... We all agree we can stay here. We're doing a second section. So, it's starting right now. Yeah. So, does anyone have a domain name? From... Oh, dear. Oh, dear. Hey. You know, do you want me to help you with that? It's up to you. It's a little... I have no idea what's going on. And this is the landing page where... This is... Okay. Yeah. I would say scrap the movie... thing. Maybe move it down because this is too... I'm not seeing any of the buttons or any of the logos or brands. I saw Heinecke come by. Somewhere. There you go. There's no way to stop this. Should I scroll down? Yes, please. I would contrast over here. Yeah, some other whites. Almost all of the... It's good that you've underlined what you do. It's crystal clear. It makes it so easy for me to understand what you're doing. I know what you're doing, but if I didn't, I know what you're doing. And because you're using the parallax effects, the attention is drawn to the effects as well. It shows when it gets into QL. Oh, dear. So, you are drawing my attention to the best possible work that works like a workshop. To that sentence. Well, then over here, there's... This contrast is too low right now. Over there. The letters are... Yeah, bits of freedom too. A bit disappearing. This is good as well that you have the face of the... And some work on Yao Gui. That's a pretty good one. It's short working together for your growth, so that's a perfect little one. And does this little ten-year-old experience suck? Does that say the same as the one on top? Could you go on top? A little to the bottom? Oh, it's 11 years old. So there's a... Depending on how long you read. You can do something with each piece, I think. And then... But what... I like this, but this is about all about you. And that's what... If I read it again, it starts to bother me. Yeah. I didn't mean to know that you were 23 or something, and I didn't mean to know that. It's modern. You realize modern websites. It's what you do, but it's what about you you need to do for me. It's about my problem and your solution. And yeah, I would think about the video as well. Yeah. It's a little distracting. Yeah. Yeah. But I know you switch locations. Yeah, that's what I'm talking about. Yeah. I think you initially only had to plan this video. I think it was a shorter video that you used, but it was... It was 400. Yeah. And that was better, I think. It's a really nice video, though. There's lots of happy faces and fun stuff going on, but it is something you have to click on to want to watch. And that's something that is right there all the time. We expect it to be under us. About us? Yeah. Yeah. Yeah. But what's good... This is clearly a secondary menu item. And that's clearly visible. Yeah. You don't have to think about it what are the most important links. You want them to see what fully I contact you, and if they want to see more, then they have the... about you, news, what papers. This drawer would like to know why you come out. It's not a very loving product. Yeah. Well, that's... It's a logo, yeah. It's a logo as well. Yeah. But yeah. You like the underlying... Backlight? Yeah. Backlight can be a link now. It is not a link now. Yeah. You could be confused right now because in the main application, the home is on the... the current page is on the line as well. So that could... That could confuse. Yeah. Now, I want to see... Yeah. I want to see from those people, like making some words like... more... more visible or... making some words really important because you're in the line. It is not a link. Can you do that? Thank you. Yeah, that's what we said. Maybe just give them another call when we make that... see if that works. Yeah. That makes them stand out as well. I'm not... You have no idea of links. Yeah. I think it's... Well, the question was what does yours think about putting more emphasis to some words so, for instance, making them bold or adding quality down. And then the response was add color or emphasize them. But then you say, you don't like that. Help. Personally. But I think maybe the underlying issue is very... Yeah, I agree. And emphasizing words is just really fine. People can actually... Yeah. We do that in ourselves. Yeah. No, but that's exactly because you make it more easier for them to scan the information if you highlight the most important words. Yeah. So, if you... You can use it in the cross-packs in what was the... Yeah, on the other pages, we do that. Yeah, and you make it easier for people to quickly know whether they're on the right page and whether the information you're offering is what they're looking for. So, you could use that. You are making... You are using a cross-inclusive. It's easy for them to see what they can find on that. It's written same with everything in the information class. Yeah, exactly. Shall we move on to the next one? Okay. It's a... It's a... It's a... It's a... It's a... It's a... It's a... It's a... It's a... It's a... It's a... It's a... It's a... It's a... It's a... To me, this feels too small. Sometimes, also, it's about feeling. And to me, this feels too small to handle. Because there's also a lot of context on the screen immediately. So, I see the... Is it... Reviews? Yeah, reviews immediately. As you hear, different buttons in blue bar. So, there's a lot of me to consume instantly. And these look like two calls of action buttons. They're both green, but they do different things. So, you might want to think about which one is more important and make just that one green, and get the one in a slightly different color. Because not... You can't change it. You can't change it? No problem. I would actually just suggest you use the text that are on the screen or on the other one. And then that link to the website and not including the link to the website. Right. Yeah. Yeah, so just use the text. Yeah. Okay. And not use the widgets. Okay. Keep going on the website. Probably will also do some of the speed. Okay. And it says, share your experience. So, you must be a customer already, because otherwise you don't know what the experience is. So, moving this widget to page right customer lands. For instance, after a checkout or in their online dashboard or in the plugin page. Okay. It's good it's open there, but there are two calls of action. So, I need to decide which one will get the most attention. And you get this by making this a bigger button. But still there's a problem. And you could, for instance, over here, highlight some of the words. So, it says, enhance knowledge, make those two words full. That's the main point of the sentence. Professional results. Easy to, and then people will scan it. And if you highlight the most important words, they can scan it even quicker. And these are the ones that are going to stick, actually. The bold words. Most of the time, we mention processing because that's one of the top level processes. One of the most important processes. So, the easier it is to scan, to read, to get an overview, the better it works. And the more positive the whole experience is being experienced. That's just how to be a sentence. Because you could remove the question mark. Because right now you start thinking. And my dependent on my web designer, I'm not sure, may it last me? It could last me. So, if that's what you do, that's your solution to that problem. Make an exclamation mark. Do you know what I like in the menu items? Where it says Consistent Determ. That's something that says what the menu is about. And like, lots of people can change the context. And I like it when the link in the menu is descriptive. But, if I click on it, so now I expect to see the process, to see the customer. That's exactly where they see it. So, if you do that, the page also has to do with what you tell them before they see it. Can you say what I can reveal instead of using it? But then it's about you. Not about the customer. What's the good sentence for means that everyone used it before? Could be services. Yeah, that's not good. What's writing? That's what I'll come in. I can explain. No, it depends. Sometimes you need to use the words. Is there an actual training situation? What's the other image? So, it's an online training. Or are you together? There's more online training. Yeah. Because I see someone, she's looking at her screen, but it's what my brain assume. And there's another laptop here. So, it feels like so you go to... Does it look more like a lab setting or something? Or the experimenters are... That might be confusing if it's just about internet training at home. Oh, that's a question. Right. So, would you say that looking at the image of a tutor and a student in this image, doing a transaction of some sort? Then you're using climbing. My brain scanned that image immediately and they see a tutor and a student. And then my brain triggers all the associations that they have with that situation. And then the text will become easier to scan with that situation already on top of my mind. So, you could improve this section by using an image of an actual training situation. And try to show her face, because if you put it over here, put it over here, looking this way, you can have a false action button over there. So, then you're using climbing on the image and you're using my brain to get them to false action. So, you have like this supposed to be blind? The one, the left side goes to mobile, so it should be okay. So, you have to have that but surely... Well, you could move the image on top of the text. Okay. But yeah, that's the situation where you need to work with, you need to experiment with. What you could also do over here is move the image to the left, because then from left to right, so first we see the image. We're primed with a training situation and then we read the text. And... The situation is that you need to... Just the other... By placing... Our brains have two hemispheres, two different separate hemispheres, and the area for visual, for wrecking us on the right, and for textuals is on the left, and your eyes cross in the middle of your brain. So whatever enters your left field of vision, if it's an image it gets processed faster and easier and therefore more positive, and texts on the right. So this should be flipped, actually, right around. It could be flipped, yeah. To enhance processing. Is it... Is it the other way around? Yeah, but it's text. Yeah, if it's just text, yeah. If you move the image to the right, there are two different things. If you move the image to the left, image to the left, you're using priming. The image is processed immediately within 30 milliseconds. And all nodes associated with that image are primed. So people access the image from the left. The image are primed. So people expect that what they see in the image is on the right in the text. And then the text is easier to consume. Then you're using priming. But if you move the image to the right like it is right now, and have the text on the left, you're not using priming. But you can use baseball, for instance. So it's not that you're doing something wrong. You're using different concepts. You're still using priming a bit on the right side. If their words aren't right, and then look down, see the image, go back with your eyes. Because we don't always look... We're not consistent in how we scan a website. We look everywhere. From there, we make it possible to read and make a judgment about that. So you need to test with that. Yeah. What do you think about mobile? Because you know the image will affect what changes the look of the mobile in the form of... First, look at your analytics. How many mobile users actually check out or are they just informing themselves about what you do? And from there on, I'd make a different decision. So are they really checking out that you might need to use a different... You might need to decide that mobile that follows... directs their attention to your photo-action to the next step in your funnel. If it's just about the information, you could remove that image from mobile, for instance. So... Another one? Do you know? Yeah. You have me over here with my eyes. Especially because it's looking curiously like... Open your image editor. Crop. Move to the left. And then you're using mind-gazing to... It's text. That'd be my first recommendation. I was... It was looking over here. Because she's grabbing the attention, the circles that you have on your image as well, they're sort of directing me further into that direction and saying, okay, there's nothing there. And there's a huge cookie in the BDPR thing, I know. But you might want to make that a bit easier. We all know that we're not interested in all these texts. So we may be able to pull that. For instance. I like to use the alignment. It's nicely aligned. This block seems to fit time correctly with the... So I like that. I'm not so sure about the icons. Here I see a lock. And here I see a check part over here. Thinking about Facebook. That's the... My message. They're a bit confusing. And I'm not sure whether they're really strengthening your message. Everything for performance. I don't need a check part I can... next to that sentence to understand what it is. So you might want to test if you remove them for your conversion drops or increases or... And there's no one call to action button on this page, is there? Like one... It's like... It's three separate things. Yeah, exactly. That could be the two call to action that people see on your website. But I think that this is a call to action. I think this is a call to action. It has been a lot for me to try. Yeah, I think basically the idea was how these items that have different kind of target audiences. So you have them on the airline for 18 season collaboration. And people think there are one... They're thinking of these target items. Yeah, the U.S. design most of them. They are clicking on one of those addresses. So you go to a more personal page for them. And if you don't feel recognized in one of these target items you probably just call that as more of a personal pass. So yeah, we did think about it of course. Yeah. So this is what needs to grab your attention immediately. If I understand you correctly. Yeah, but if you already develop or you probably develop or should be allowed to work out for you. Because you're recognized. Yeah, but you want the attention to go over this. That's what you're telling. You hope that everybody makes a decision whether they're an agency whether they're a developer or whether they're a company. But the attention is not drawn to that section. The attention was over here and then I was confused because there was nothing there. And then I start scanning to see if it might be that I need to go. That button on its cookie and doing it in the chat. No, it's not. So if this is really because I think that that's the goal that you want to achieve here. Get them to their context specific landing page. They need to draw the attention to that section. Make it a blue section, for instance, with white text on it. Yeah, a green one. Let someone look down to that box. Click me. I'm sorry that it was clicked to the question. Because we didn't official I think. Do you know about anchoring? Anchoring anchoring price paying seeing dollar signs or U.S. signs that actually hurts. Our brain has a pain center and that pain center lights up if we see price or we need to pay or we need to actually put our euros on counter and you could reduce the price pain by for instance anchoring. Anchoring is we make our decision based on the first information that we're using. So if this was the first information so at 90 euros I'd say it's TV. Why do you think the anchor is? Because there's an anchor. Where is it? Because that's the first information I see. That's my anchor. That's really important. Absolutely. That's what you're talking about. Let's choose the most important one. This is a real small indication that one picks a blue line that that is your anchor. Oh. No, exactly so. I know that's the anchor but I see this because it's not clearly highlighted. So make it a blue background with a white button. Boom, in your face. I don't even have to think about it anymore. Do I want to spend less? Maybe. Or with anchoring you could start we were at the restaurant yesterday evening and they buy an anchoring for the menu. They started with the most expensive item on top of the list. And they sorted it by what was it? Meats, fish, vegetables. So it was one list but it was divided and all three sections started with the most expensive item. So if you don't want to spend 20 euros on a menu, 90 or 18 euros is cheap. It's been up. So can you using the for instance the blue background with white text on it when you're really drawing your attention to it you could switch it around start with the most expensive and with the cheapest one or keep it as is with the other box. That's it. Thank you.