 I think the number one goal is to think about how will the fans and the audiences enjoy the IPL experience and so you know what's exciting is obviously it's a mobile first nation here and we've reached so many people through mobile but the emergence of 5G, certainly let's see you know the early rollout this you know the end of last year of 5G and what experience will that create but over the next few years it's going to be huge. So I think going broad is critical IPL is one of those properties that appeals to so many people across the nation and across the different segments of the nation. So I think trying to find that connection point is huge. The process of how that impacts the placement of advertising using the digital platforms how that connects with the very comprehensive geo ecosystem which is a really impressive ecosystem both from a data and an experience and a connection point. That's a build-out process but I think it's very exciting for what it offers for consumers, very exciting for what it offers from the industry and you know as advertisers and brands look obviously getting a return on your investment is key in your advertising spend but there's some exciting new ways that are just opening up so I think this is just another great example of the digital transformation that's going on here in India. Well firstly you know connected TVs make a better TV experience and offers a lot more flexibility. I think it enables multiple ways to enjoy the brand experience before you know with a set-top box you had a single TV household single experience single set of kind of access points but obviously with connected TVs you have much more flexibility about which service you're subscribing to and accessing and I think what it offers for the advertising world is a whole new way of being able to place advertising. It's kind of if you look at streaming services and connected TV it's halfway between the personalized and very addressed digital sort of imagery landscape and the traditional TV placement world and it blends the two together. Obviously a little earlier date on connected TV penetration here in India but it's already one of the biggest markets so if you roll that forward a couple of years and you combine that with the huge growth in the emerging middle and affluent here in India you can see that this will quickly become probably the world's largest connected TV market by far and then you combine that with amazing streaming services and the innovation on digital advertising I think you're probably going to see some of the world's most interesting work done here in India.