 Hey guys, JR Fisher here, wanted to do this short video with you today and talk to you about something I thought was really important and that's how to build an email list. Now, it's not that hard to do but a lot of people forget to do it. I know in the beginning this is not something I concentrated on. It was a huge mistake, huge, huge, huge mistake and it was a huge mistake because without an email list you don't have much. Now you can argue that you got social media and all that but I want to get into that in just a second and I want to give you a little bonus in the end. I'm going to give you a free training course and all you got to do is just opt in and grab it and that's it. You don't have to buy anything. There's no credit cards needed or anything like that. So the first thing I want to do is I want to talk about why a list is so important. You see if you have a list, you know you can always just do an offer and get money. I mean seriously it's that simple. If you have an engaged list that likes you, that's getting good content from you, that type of thing, you can literally sit down and write an email and get money back within moments. So that's why that's super important. You want to be able to do that and the bigger that list is and the more you engage with them and the more great information you give them the more app they are to spend money with you and pull out that credit card. So what I want to do is I want to talk a little bit about how people concentrate a lot on followers and subscriptions and all that kind of stuff and the problem with that is that you know all these followers and all this they don't really mean that much okay. They haven't done much. I mean it's not it's not hard to click follow. It's not hard to click subscribe. So the first thing is they're not really bought in. They're not bought into you or what you're doing and the other huge problem is you know let's say let's say they do have some value and let's say you've built up this big list and you've got a page and you've got hundreds of thousands of people who like it. What happens if your channel gets canceled tomorrow and you say well that'll never happen to me JR. Oh no it happens you know I've had that stuff happen to me to where they just wipe you out instantly and you've got nothing and if you know if you've built up you know a great YouTube channel and you've got all these subscribers and they cancel your channel and take down all your videos which is done on a regular basis what do you do you know what if you built up a Facebook page and on the Facebook page they decide there's something on there they don't like that you posted and they just cancel the page page gone boom gone well what happens to your business if you've been living off that what happens to your business if you know the subscribers and the likes and all that that's who you've been selling to and then all of a sudden they're gone well that's a problem okay so basically when you have these social media platforms whether it be you know Instagram or Twitter or Facebook or YouTube they own you you don't own them okay you you may think that you've got an audience but that can go away in a blink of an eye so we want to protect ourselves against that and I'm not saying any of those things are wrong I mean I have those things I I have YouTube channels as a matter of fact I'll put a link in the description you can go to my YouTube channel and you know obviously I have a page because I'm broadcasting from it right now but I also am really keenly aware that those things can go away and that can happen if you have a email list you can always communicate with them now what some people are going to tell you and there's some partial truth is that email ain't what it used to be well no it's not but it still works I still bank money on emails every single day and why would you give that up you know why why would you do that okay you say well you know I could reach more people through you know doing a Facebook live well maybe you could reach them but are they going to buy anything from you and maybe you won't be able to reach them tomorrow so I want to I want to really drill in on the fact that you know you have to have to have this list as a matter of fact you know when pages first came out on Facebook the cool thing was if somebody liked your page and you did a post Facebook would show it to them but really what's happened over the years is that there's so many posts anymore right there's tons and tons and tons of posts that they can't show everything to the people like your page as a matter of fact the unverified statistic is about one percent of the people who like your page will actually ever see your post so you know if you've got a thousand you know people who like your page 10 people are going to see it that's not many guys that's not many at all so what I'm going to do is I want to walk you through there's these five steps that you need to do and they're super super important okay so step number one is you've got to get an email provider okay so there's a lot of providers out there there's a webber there's infusion soft there's all these different ones out there I like cartra um cartra is fairly new I would say probably a couple years in the market uh it's kartra you're welcome to go there I don't have a link or anything for you but you're welcome to go there and it does everything so a lot of email providers will give you an email and then you got to go get a funnel builder and then you got to go get someplace for your membership and then you got to get someplace else for your sales pages and you got to pay for all these softwares and I know at one point I was paying for eight different softwares I'm now down to one which is kartra so I would say check that album I like kartra if you want to use one of these other email providers that's fine but you do have to have an email provider email provider is not gmail it's not yahoo okay an email provider allows you to mail you know large groups of people and uh interact with them and tag them based on their actions so you know you got to have an email provider super super important the next thing you have to do is you have to come up with what we like to call a lead magnet or you know something along those lines and it can it can be a pdf download that has some value you know the 10 steps or how to lose 30 pounds in the next 10 days or you know it can be a video it can be audio it can be any of that stuff um but you want to make it specific to these people okay you don't want to over generalize and I know a lot of people think well I want to over generalize because that way it matches everybody um but the the truth is if you're speaking to everybody you're speaking to no one because it won't it won't ring with them okay so when I when I do a pdf it's going to be you know the five ways to you know add meta tags in wordpress okay well you know that's pretty specific you know but the people who opt in for that of course really want that thing and when they want that thing and they opt in for it I can now segregate those people and I can mark it to them based on the fact that they were wordpress users so maybe I have some more training in wordpress maybe I have a course in wordpress so I can do that so that's the second thing you need to do the third thing you need to do is set up a lead capture or landing page now a couple minutes ago when I was talking to you about email providers kartra actually provides you with these lead capture or landing pages and basically what it is is you're going to send them to a page where they can put their email in there and they can put their name in there and doing so they can get your download your pdf they can watch your video they can listen to your podcast whatever it is that you're trying to market to them and it really doesn't matter what you sell I mean you could be selling chiropractic services and you could put five ways to make your back feel better or whatever you could be selling we do survival food right so we have downloads on how to prepare yourself for you know hurricane which right now we got one coming in Florida so those things or maybe South Carolina they just move that those hurricanes move around a lot and that's why I moved from the east coast to the west coast you know we we don't have a hurricane so we don't have to worry about that anymore and I know everybody's going to say well you got earthquakes you got earthquakes um I tell you I've I've barely felt anything out here in years and years and years and years so yeah maybe maybe they're dangerous but I live in a one-story home so I think I'm safe anyhow don't want to get off track here but you're going to need that that lead capture that landing page it's super super important okay so that's number three number four you want to do a cta we're going to call that a call to action in each video blog or training and I'm going to do it right now there's a free course uh in the description here that you guys can opt in for and in that free course I give you several videos that matter of fact if you click on that link in there you can just go to it there's a free video to watch it you have to opt in then if you decide you want the course you can opt in put your email in there and I'll send you the course immediately for free okay so you can get that right now but you got to have something like that right people are going to listen to you and they're going to say well that's interesting that's a nice video or that's an awesome blog or you know wonderful podcast what do I do next and that's the big thing I see people doing they'll they'll do a video every single day and they they do some good content but they never have a call to action if if somebody wants more from them if they want to learn more if they want to buy something how do they go about it they don't know so it's so funny that I see these people going live all the time and they have no call to action no way to you know get people on their list and no way to sell them more stuff they're just going to be doing videos every day or they're going to be writing blogs every day so that number four is super important you got to have that call to action number five really easy once you get all this set up and remember that call to action should be on every single thing you post okay it doesn't have to be the same one you know one could be a downloadable you know 10 ways to lose 30 pounds and you know two weeks and the next one could be how to get uh you know how to do more push-ups or whatever it is whatever your niche is they can be different now what you do want to monitor is the ones that get more opt-ins see if it's because of the content of the video the blog or where it's at or if it's what the opt-in is and you can you can split test these two and this is something else you can do in cartra you can send them to our page where they'll see one offer one time and another offer the other time so you can also do that so that's really it you got to give them something you got to give them some value that's why i do these videos right now i'm giving you something of value and hopes that you'll join my mail list and the best way to join my mail list is to download some free stuff uh in the description i've got um a course in there that you can get for free just put your name and email in there you can grab that course if you want my book we've got that for sale too there's a link there it's cheap it's five dollars sixty cents if you're having a hard time finding a product to sell um that's that's the book for you man that is the book for you it's awesome all you have to do is put your name and email in there and go grab that book which is super cool and then we also have my inner circle that's a little bit higher level of training but you get access to thousands of dollars of courses and not have to pay for them i give them to you for free so if you want to know all about that click that link in the description there about the inner circle and there's a video there that plays you don't have to opt in you don't have to give me your credit card you have to do any of that just watch the video free training pretty cool stuff so i want to ask you this question question of the day have you tried to build your email list have you built an email list what did you do to build your email list what worked for you what did you find that you know got people to opt in and if you haven't why do you want to build your email list what is it you're building your email list for do you have a product to sell and you're better because that's what this is all about guys i really appreciate you listening today i don't normally do these on a weekend and i don't know why i should i work all weekend i work all week but it just sometimes it just works out better during the week for me to do these videos but i really appreciate you listening i appreciate you being there and thank you so much do me one one other favor one other big favor here let me point i got a point real close there it is i want you to like this video not hard not hard just you know click it click it next thing i'd like for you to do if you're watching this on facebook please share the video hit that little share thing send it to your feed send it to a friend something along those lines i'd really like that and of course i mentioned i want to have some comments if you're watching this on youtube what you need to do is you need to subscribe there's a subscribe button down there click that and you'll be a subscriber yay but you still won't know if i do videos unless you click the little bell there's a little bell there you need to click that bell if you click the bell what's going to happen is i can send you a notification i can say hey i just did another video it's going to make you some money going to help you out so make sure you do hit that bell and you subscribe on youtube guys i really appreciate you listening and i'm going to talk to you real soon thanks a lot hey thanks for watching my video don't forget to subscribe to my channel and click that little bell right there so you can be notified every time i do a new video also click on one of those videos there keep watching on my channel