 Establishing brand presence. Brand refers to the personality that identifies a product, service or company and generally includes a brand name and a sign or symbol or maybe a combination of the both. Resultantly the viewer is able to distinguish one company from another, one product from another, one application from others. What is brand image? Brand image is a psychological aspect. It is symbolically constructed, created within the minds of the people. What impression do you create in people? For example, McDonnell, a brand comes into your mind. Maybe it is identified by an M. So what comes to your mind? You say that's healthy food, that's open later hours, the system as sitting is very basic, there is no luxury and it is self service. So all this image comes to your mind. So it is consisting of all the information and expectation associated with the brand and its product. A brand acts as a point of recognition and affinity, which is start-up lacks because its brand is not established. That is lacking, although it is lacking, but it has to develop that brand. To build brand recognition and affinity with prospective customer, AIDA model is the solution. You have to create awareness. Awareness will pave the way for creating brand associations and attitudes. So association refers to evaluation of certain cognitions or beliefs about a brand. So you have to develop expectations and then the product or application has to fulfill that expectation. If this is correct, then the brand will start developing. If you develop a brand, then the application you have developed will be successful and then you can market its extensions with the power of that brand if you are able to establish that. So the positive associations generate positive emotions and the effect of course. If you are expecting a brand and expecting a specific performance, then the brand image is negatively created and its effect will be negative. Negative associations lead to dislike. The positive associations can be derived from the unique selling points, certain unique selling propositions. Of its technology and the application applying different brand strategies, that could be corporate branding, that could be co-branding or that could be licensed branding. So develop a big brand and associate everything with it or do individual branding. Startups often have limited resources and promotion budgets. So it is suggested that take advantage of publicity, any positive stories in the media. Public relations press releases, ideas for stories and sample articles that have already been written. Use the power of the internet, buzz or viral marketing. It refers to any marketing technique that induces websites or users to pass on a marketing message to other sites or users. And that is the same message that gets viral quickly through different applications, platforms and websites in a very short span of time. In the following steps can also create a potentially exponential growth in the message visibility and effects. Keep message simple and short. Say what is new. Do not make claims that cannot be supported. Ensure continuity and use trade fairs. Trade fairs is a very important way in which you have a product-wise trade fair. That product is related to a textile machine. Participation in it is compulsory so that you can interact directly with a very selected audience and serious potential customers. You will get a very big platform to interact with the industry leaders and users and interpersonal communication. Similarly, use pre-announcements. Use the power of the internet. Use the power of the internet. Use the power of the internet.