Hugh - Go




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Published on May 18, 2017

Directors: Anna Brooks/Katie Callaghan
Producer: Ollie Wright
Choreography: Michael Peter Johnson
Hair And Makeup: Annie Loach
D.O.P: Diana Olifirova
Styling: Izzy Brooks

The video was shot & directed by Anna Brooks and Katie Callaghan, a photography and design duo from East London who met whilst studying at Kingston University back in 2008.

On the video’s concept Anna says, “symmetry and reflection are big visual mechanics for us. We wanted to create a transient narrative that flowed between the 4 characters with ‘Little Hugh’ embodying the energy and spirit of Joshua and Izzy. So they literally dance in the shadows of their seniors, share their rhythm, their words, their stage and corridors without ever sharing the same frame.”

Filmed at Hendon High school in North London, Katie adds “colour was also very important. We needed a location that matched the subtle aesthetic and the soft hues of greens and blues across the school's empty changing rooms, corridors, and gymnasium felt quite timeless.""

The band set out early this year to scout 'Little Hugh's' who could channel the kind of connective energy that Josh and Izzy share on stage.

Whilst doing the school run for a friend’s kid, Izzy was introduced to 8 year old Zola in the playground after hearing she was a street dancer. “She was so shy she couldn’t actually speak to me, so I thought I’d been introduced to the wrong girl perhaps at first, but then I remember asking her if she danced and she just looked at me and nodded with this firm, unwavering confidence that I was so certain it would work.""

Working alongside choreographer Michael Peter Johnson, the dance was built to be an extension of the moves Josh and Izzy perform as part of their live show but lots of the creative process also became led by the ‘Little Hugh’s' who regularly attend a street dance class together in East London.

Izzy says “we asked Pierre and Zola to show us how they danced with their mates at school. We played the track, the four of us formed a circle and they just started cutting shapes and gestured for us to to mirror them. Josh would drop in a move and then we’d all have to follow, the four of us dressed identically playing ‘follow the leader’, it was like they were initiating us back into the playground, it felt incredible.”


  • Category

  • Song

    • Go
  • Artist

    • Hugh
  • Album

    • Love, Hugh
  • Licensed to YouTube by

    • Kobalt (AWAL Digital Limited) (on behalf of Love, Hugh Records); Sentric Music Publishing, and 2 Music Rights Societies


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