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Producing Killer Apps 03 - Hearst

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Uploaded on Feb 23, 2012

Julia Schulhof discusses the trajectory of her career in mobile, which started with work on behalf of a science TV producer and led to CondeNet, the digital arm of Conde Nast. She shows how Hearst is getting solid traction from its investments in mobile apps, and discusses how she works with her development team to create apps under stringent deadlines.

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