 Welcome back, you're watching from Logo to Impact. Now let's move on to our ad review segment. The one we're putting under the microscope today is the one that was conceived by Lowlyntas for OLX. It's shot to a song that was composed by Amit Trivedi. This entire ad film shows multiple scenarios from everyday life where people out of sheer laziness postpone selling their old stuff, trying to show of course how the date their attitude kills family aspirations. It's really a shout out to Procrastinators because of course there's a little bit of that in each one of us, isn't it? Here, OLX is a pioneer and they're obviously looking at one of the most fundamental reasons for this category not expanding or fundamental reasons that they need to kind of tap. And that being the usual habit or the tendency to postpone an expense. And which is what happens in this category. So I think the purpose is on terra firma. So it's absolutely bang on. One very good thing is that this is really a long-form, a mad jingle, kind of tends to drop in counter privatizing. But here thanks to probably the people who are behind this Amit Trivedi and all. It's like a music video more than an ad. And therefore it's quite sticky and you enjoy watching it throughout. And though it's a montage of several situations, they've been in each situation has been able to hold on to its own. So it's really, it's not like, you know, couple of them I like and couple of them I don't like. All of them kind of go above the average. So that's another very good attempt in terms of video. The biggest challenge here is of the editor. How do you cut a whole spa experience into little, little bathtubs? Finally when you get onto the television, the little second ages are going to be a challenge because the music video, as a music video, it works bang on. But as an ad, when it comes, you know, whether it has the same impact or not, I have my doubts. But that's where the challenge lies. Otherwise it's quite a good attempt. Hey, good one, yeah, good one. Did you change the drum kit? Yeah, let's see.