 Hi, I'm George Kow. This may be one of my last regular nature walk but you know dog walk business tip videos for a while and the reason is because it's getting cold here and it's a bit more unpleasant to to stay still or to be slow in this cold weather and doing these videos and also fewer dogs are out at the dog park so I need to be playing with buddy more and kind of keep moving so I'll start doing more indoor videos and I wanted to touch on this idea of content stages okay when you first start creating content you might feel intimidated about doing these kinds of videos I've been doing or writing your own blog post because you're thinking what do I have to say so let me give you a couple of stages of content creation that might be helpful for you the first stage really when you first getting started it's it can be really helpful to curate and opinionate what I mean is you simply as you do your research on the topic of your passion you're going to come across articles videos podcast episodes whatever email infographics things that are like oh this is so good so useful and what you simply do is share that on social media share whatever you find useful on social media and here's the key when you share it don't just send a link and that's it share it along with at least one sentence or two a paragraph if you can of what you found most helpful about that article and if you can also add something that you think the article didn't address but you also think is important so that's called I call that curate and opinionate and that's a good first stage for content getting into the whole habit of creating content useful useful and entertaining things for your audience that bring you perspective clients and kindred spirits etc that's the first stage curate and opinionate the second stage is I'll call it casual content creation consistent casual content and this is kind of the thing that I've been doing you know it's funny I've been coaching full-time for seven years but I didn't really start being consistent with my content until this year and it's well I should say probably two three years ago I started being a bit more consistent but that was more like you know one blog post every two weeks or something this year I started as you know doing these uh Monday through Friday videos and it's been awesome I mean it's I've grown so fast and so much as a result of doing casual consistent content casual because it's there's a buddy there casual because it's much easier it's much less pressure it's much less intimidating I can just be out on my regular walk and just be talking to you sharing something useful sharing something that I found to be helpful or a client or an audience member found to be helpful so casual consistent content and you could do this through writing or videos or podcasts anything that energizes you choose the medium that works for you don't necessarily copy me if you don't like what I'm doing just choose the medium that works for you whatever that may be and then the third stage is content series so this is actually what I'm going to be doing again I've done this a lot in the past years but I'm going to be coming back to this this the strategy of content series coming up in in uh January of 2016 and that's to take all of my well take as much of my content as I can and serialize it so make it a step by step how to do authentic marketing or step by step how to do time management or something like that I'll be putting them into step by step series now going forward so that it can become a course and you can do the same thing if you if you first start with consistent casual content to we'll start with curating and opinionating so you can do your research and practice your muscles of saying something a little bit of something on a regular basis and then start doing your own consistent casual content and then go to creating a series that can become an online course that you either get away for free or you charge for and you know some people I I used to make full-time living basically selling online courses now I'm coming back and I'm going to be making it either free or very very inexpensive so that more people can access it so I hope this is helpful you can expect more indoor videos from me from now on and I'll probably doing less frequent videos because I'll be working on my series my step by step series and that's going to take more serious thought and preparation so with that I hope you've been enjoying these videos and I always welcome your comments and your questions what would you love to learn if I were to put together a series all right be well