 Listen, you want to be light, don't you? People will generally respond yes or no. People respond yes. You want to be light, don't you? Then why are you making it so hard for yourself? So you use their answer against them. It's very sneaky. So because it's a hack, we thought, well, how can we use that structure of language and apply that somewhere else? Again, my partner was buying a mobile phone and used the same thing. She said, listen, I really like the contract here, and you want me to buy the phone, don't you? And the guy, the salesman, said, yeah. She goes, then why are you making it so difficult? So that forced the salesman to renegotiate and come up with a better price. Again, this is just short, sharp little lines you can throw out, little phrases, little ways to push buttons. My dad used the same entrapment principle on the telephone two days ago. I was around his house and he was complaining because the roads hadn't been resurfaced. And he called up, I was listening to the conversation on the phone, he said, just a question for you. He goes, are you left-handed or right-handed? The guy goes, I'm right-handed. He goes, oh, he goes, judging by the state of the road outside my house, you can't tell your fucking left from your right, can you? So you can use people's answers against them. Has anyone here had a friend that they want to go out on a Friday night and the friend won't come out? Ever had that? You're all suited and booted, your mate doesn't want to come out. Really good little hack for that. Listen, the old Steve would have come out. The old Steve would have done it. So you're using all his past highlights of what he hoped he still was and saying, well, look, you've fallen so far from the tree now of where you were, you're no longer that person. But now, this is your opportunity to make it back. Come on, the old Steve would do it. And Steve says, well, look, I haven't got the right shoes on. And you say, well, how do we fix that, Steve? And Steve says, well, look, I can get my dad shoes, they don't fit properly. And you say, Steve, you'll have to do better than that. So all these hacks can be interchanged and used. And you start building up an arsenal and your language starts getting more fluent. The best way is to take one little phrase and drop it into all your conversations. So you want to listen out for one, when anyone says anything to you and it triggers an emotion in you. Now, sometimes somebody might swear at you. Swear words trigger emotion, because they're swear words. They push a button very quickly. Rich language usually triggers emotions. But the way somebody stretches a phrase might trigger an emotion as well. We realize that when somebody drops something, you can say, sack the juggler, which we just did, because it triggers an emotional response. Other phrases that would trigger an emotional response in that situation. See, this is why we can't have nice things. If anyone dropped something at the bar, pshh, causes a scene. See, this is why we can't have nice things. The third one, which my friend Sasha taught me, is did your parents drop you like that as a kid as well? So these little phrases work in every situation and they're out there. And there's so many we don't know. So when you see something that triggers an emotion, write it down. If you see something that makes you act in a certain way that you wouldn't. If it steers your behavior in a certain way, somebody calls you up and says, come on, the old Marcus would have come out last night. You think, oh, God, that's good. Write it down. Drop it into your conversations. When you start pulling apart the nuts and bolts of conversation, then you start having power of the conversation. The reason this works is wherever you go in the English language, conversation is pretty much the same. Pragmatics, linguistics, it's all very similar. The style may be different. The style the way people talk may be different, but the actual structure remains pretty much the same. And so we can hack it. It's like if you ever want to persuade somebody to do something, they're more likely to do it if you give the reason because. It's quite an old one, but just saying because. So for example, I was in a bar with my friend and I needed to use a chair. And well, I needed to use the chair all night. I said, can I have your chair? And they said, no. My friend went, watch this. He said, can I take that chair because my leg hurts. Yeah, I got the chair straight away because what a powerful word. See the patterns, take them, copy them, use them yourselves. So would you like to hear some more? Okay, right. Whenever I meet somebody for the first time, a big question I always ask them is what's your goal with all this? Everybody, as I said, is facing a challenge in their life. They're going through some hardship. They're trying to sort of remove some dream they're aspiring to.